Aniruddha Banerjee

Centris Marketing Science

755 Business Center Dr

Horsham, PA 19044

United States

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Scholarly Papers (1)

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Video-Viewing Behavior in the Era of Connected Devices

Communications & Strategies, No. 92, 4th Quarter 2013, pp. 19-42
Number of pages: 24 Posted: 31 Jul 2014
Aniruddha Banerjee, James Alleman and Paul Rappoport
Centris Marketing Science, University of Colorado at Boulder and Temple University - Department of Economics
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Citation 3

Abstract:

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pay TV, OTT, cord loyalists, non-pay TV, cord couplers, transition among OTT segments, household demographics, connected devices, relative risk ratio.