Geetha R.

SSMRV

Professor & Director

4th T Block Jayanagar

Bangalore, Karnataka 560041

India

http://www.ssmrv.edu.in

CHRIST(Deemed to be University)

School of Business and Management

Hosur Road

Bangalore, 560029

India

SCHOLARLY PAPERS

28

DOWNLOADS
Rank 21,190

SSRN RANKINGS

Top 21,190

in Total Papers Downloads

3,742

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Ideas:
“  Knowledge Management , Economic Restructuring in Emerging Economies, Diversity and Inclusion & Talent Strategy  ”

Scholarly Papers (28)

1.

Role of Electronic Technology in Human Resource Management

Asia Pacific Journal of Research in Business Management, Vol. 2, No. 2, 2011, ISSN : 2229-4104; Impact Factor – 6.737 Scopus Id: 14999DAEA0F55A14
Number of pages: 10 Posted: 15 Aug 2014 Last Revised: 01 Nov 2019
Geetha R. and Aisha M. Sheriff
SSMRV and University of Mysore, BN Bahadur Institute of Management Sciences - (BIMS)
Downloads 617 (66,642)

Abstract:

Loading...

Electronic technology, Operational functions, transformational functions and relational functions, E-tools, Web 2.0, SAP, Human Resource Management

2.

Financial Literacy and Usage Pattern of Mobile Wallets Across Gender Categories in India

The International Journal Publications, Singapore, RJSITM Vol.6 No. 12, October, 2017, ISSN 2251 1563 2016 Impact Factor- 6.985
Number of pages: 9 Posted: 02 Nov 2017
Geetha R. and Veena
SSMRV and Alliance School of Business, Alliance University
Downloads 473 (92,656)

Abstract:

Loading...

Mobile wallet, financial literacy, smartphone users, usage pattern

3.

Conceptualizing a Strategic Business Model for Employer Branding and Talent Management

International Journal of Scientific Research, Vol.4, Issue1, Jan-2015, ISSN:2277 8179
Number of pages: 3 Posted: 10 Jan 2015
Narasima Venkatesh and Geetha R.
R.V. Institute of Management and SSMRV
Downloads 269 (172,503)

Abstract:

Loading...

Employer Branding, Talent Acquisition, Talent Retention.

4.

Mapping Customers’ Perception and Loyalty Towards JIO SIM in the Context of Withdrawal of Free Service Offers

International Conference on Global Business Transition, ICGBT-2017 , ISBN: 978-81-923332-2-10 International Conference on Global Business Transition, ICGBT-2017 ISBN: 978-81-923332-2-10April 23th & 24th, 2017
Number of pages: 14 Posted: 02 Nov 2017
Geetha R. and Laxman G
SSMRV and Alliance University - Alliance School of Business, Students
Downloads 266 (174,491)

Abstract:

Loading...

Industry analysis, pricing strategy, oligopolistic market, Loss Leader strategy, implications

5.

The Techniques and Rationale of E-Surveillance Practices in Organizations

ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 2, February 2012, ISSN 2231 5780
Number of pages: 10 Posted: 14 Aug 2014 Last Revised: 25 Aug 2014
Geetha R. and Aisha M. Sheriff
SSMRV and University of Mysore, BN Bahadur Institute of Management Sciences - (BIMS)
Downloads 227 (203,733)

Abstract:

Loading...

Cyber bludging, Cyber loafing, Cyber slacking, e-Surveillance, Rich Internet Applications (RIA), Web 2.0 applications ,Workplace Surveillance techniques

6.

Green Consumption Behaviour: A Precursor to Green Production and Green Marketing?

5th International Conference on Contemporary Issues in Management at ISME, Bangalore Compendium of Papers | ISBN 978-93-85640-92-6
Number of pages: 12 Posted: 11 Apr 2017 Last Revised: 04 Oct 2018
Geetha R. and Laxman G
SSMRV and Alliance University - Alliance School of Business, Students
Downloads 226 (205,460)

Abstract:

Loading...

Green Consumption Behavior, Green Production, Green Marketing, Green interventions, Sustainable Consumption

7.

Conceptualizing a Strategic Business Model for Employer Branding and Talent Management

International Journal of Scientific Research, Vol. 4, No. 1, January 2015
Number of pages: 3 Posted: 30 Aug 2015
ISBR BUSINESS SCHOOL and SSMRV
Downloads 196 (233,432)

Abstract:

Loading...

Employer Branding, Talent Acquisition, Talent Retention.

8.

Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention: A Framework Based Analysis

Global Journal for Research Analysis, Vol. 4, No. 1, January 2015
Number of pages: 3 Posted: 30 Aug 2015
ISBR BUSINESS SCHOOL and SSMRV
Downloads 166 (269,822)

Abstract:

Loading...

Employer Branding, Competitive market, Acquisition of Talent, Retention of Talent

9.

Macro- Economic Stabilization Measures and Their Interaction with Key Economic Growth Indices in Indian Context: A Meta Analytic Approach

VIBHAVAT-2014 Conference Proceedings book with ISBN:978-81-929698-0-0
Number of pages: 15 Posted: 02 Nov 2014
Geetha R. and Dileep Kumar
SSMRV and HR house
Downloads 144 (303,267)

Abstract:

Loading...

Macro-Economic Stabilizers, growth indices, GDP, Unemployment rate, FDI Stock, Gini Coefficient, Public Finances

10.

Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention: A Framework Based Analysis

GJRA - Global Journal for Research Analysis, Volume-4, Issue-1, Jan-2015
Number of pages: 3 Posted: 30 Mar 2015
Narasima Venkatesh and Geetha R.
R.V. Institute of Management and SSMRV
Downloads 138 (313,648)

Abstract:

Loading...

Employer Branding, Competitive market, Acquisition of Talent, Retention of Talent

11.

Leveraging E-Technology to Enhance the Efficiency of Recruitment Practices in Indian Auto-Component Firms

INTERNATIONAL JOURNAL OF SOCIAL SCIENCES & INTERDISCIPLINARAY RESEARCH, Vol. 2, No. 1, Jan-March, 2013
Number of pages: 15 Posted: 10 Nov 2014
Aisha M. Sheriff and Geetha R.
University of Mysore, BN Bahadur Institute of Management Sciences - (BIMS) and SSMRV
Downloads 123 (341,993)

Abstract:

Loading...

Applicant Volume, Auditability, Efficiency Gains E-Recruitment Strategies.

12.

Cyber Banking: A Panacea for Entrenchment of Economic Governance in the Context of Demonetization

Conference Proceedings, International Conference (Fusion 2017) on Emerging Trends in Governance for Sustainable Growth, March 2017, ISBN 978-81-909750-01
Number of pages: 8 Posted: 08 Jun 2017 Last Revised: 04 Sep 2017
SSMRV, Alliance University - Alliance School of Business, Students and Alliance University - Alliance School of Business, Students
Downloads 88 (429,080)

Abstract:

Loading...

Cyber banking, Demonetization, Economic Governance, Economic Entrenchment, Panacea

13.

Multi-Dimensional Perspective of e-HRM: A Diagnostic Study of Select Auto-Component Firms

DHARANA: AN INTERNATIONAL JOURNAL OF BUSINESS FROM M.P. BIRLA INSTITUTE OF MANAGEMENT, ASSOCIATE: BHARATIYA VIDYA BHAVAN, BENGALURU Vol.8, 2 (2014) pp 65-77 ISSN 0974-0082
Number of pages: 29 Posted: 10 Jan 2015
Geetha R.
SSMRV
Downloads 78 (460,648)

Abstract:

Loading...

e-HRM, Technology integration, multi-dimensions of e-HRM, Efficiency gains.

Empirical Examination of the Implications of Technology Mediation on Performance Management System in Organizations

RJSSM, Vol. 4, No. 1, March 2015
Number of pages: 9 Posted: 29 Mar 2015
Geetha R. and Narasima Venkatesh
SSMRV and R.V. Institute of Management
Downloads 44 (618,783)

Abstract:

Loading...

Empirical Examination of the Implications of Technology Mediation on Performance Management System in Organizations

RJSSM, Volume 4, No. 11, March 2015, ISSN:2251-1571, SJIF-6.86
Number of pages: 9 Posted: 30 Aug 2015 Last Revised: 04 Sep 2017
SSMRV and ISBR BUSINESS SCHOOL
Downloads 33 (689,007)

Abstract:

Loading...

Computer Based Performance Management system, Performance Management Suites, SAP, Rater bias, Rater errors

15.

Organizational Elements Contributing to the Marketing Agility of a Firm

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8, Issue-2S7, July 2019
Number of pages: 5 Posted: 24 Sep 2019
Geetha R. and Divya Rekha
SSMRV and DSATM
Downloads 72 (481,842)

Abstract:

Loading...

Organizational Characteristics, Human Resource Capabilities, Marketing agility

16.

Innovation and First Generation Entrepreneurship: Issues and Challenges in Perspective

Samyoga, An Academic Journal, TJGAJ, Vol. 12 No. 2, Feb 2017, e-ISSN 2455-5185, p-ISSN 2231-3362
Number of pages: 11 Posted: 06 Sep 2017
Geetha R.
SSMRV
Downloads 68 (496,748)

Abstract:

Loading...

Innovative Entrepreneurship, Dynamic Entrepreneurship, Ubiquitous Technology, Invasive Technology

17.

Implications of Perceived Benefits and Snags on Consumer Attitude towards Insurance Policies

International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8, Issue-2S7, July 2019
Number of pages: 4 Posted: 24 Sep 2019
Geetha R. and Bindhu
SSMRV and DSATM
Downloads 66 (504,551)

Abstract:

Loading...

Policy Purchase Behaviour, Perceived Benefits, Snags, Consumer Attitude

18.

E-Learning Initiatives to Augment Business Performance: An Empirical Study of Select Auto Component Firms

IJRCM, Vol. 2, No. 12, December 2012, ISSN 0976-2183
Number of pages: 17 Posted: 15 Aug 2014 Last Revised: 04 Sep 2017
Geetha R. and Aisha M. Sheriff
SSMRV and University of Mysore, BN Bahadur Institute of Management Sciences - (BIMS)
Downloads 59 (533,315)

Abstract:

Loading...

e-learning initiatives, Technology Driven Learning (TDL), Computer Based Learning (CBL), Web Based Learning (WBL)

19.

Role of Dynamic Entrepreneurial Competencies in Enterprise Crisis Management

MSRIT Conference Proceedings, Excel Publications, New Delhi, Jan 2010, ISBN: 978-81-7446-868-0
Number of pages: 6 Posted: 03 Apr 2015
Geetha R.
SSMRV
Downloads 58 (537,667)

Abstract:

Loading...

Entrepreneurial Competencies, Crisis Management, proactive crisis management, reactive crisis management, Elements of Crisis recovery

20.

Transitional Trends in Rural Human Developmental Indices and Their Implications on Rural Transformation in India

Dr. Geetha R International Conference on the Dynamics of Rural Transformation, Organized by Sambhram School of Management, Affiliated to Bangalore University in collaboration with Kenyatta University, Nairobi, Kenya, ISBN:978-93-83842-34-6
Number of pages: 15 Posted: 02 Nov 2014 Last Revised: 09 Nov 2014
Geetha R.
SSMRV
Downloads 57 (542,051)

Abstract:

Loading...

Human Development Index, Below Poverty Line, Infant Mortality Rate, Birth Rate, Death Rate, Sex Ratio, Transitional Trends in HDI factors, Rural transformation

21.

Denouements and Prospects of Digitization of Human Capital Management Practices in Small and Medium Enterprises: An Evidence Based Analysis

RVIM Journal of Management Research, Vol 6, Issue-2 July-Dec. 6, 2014, ISSN 0974-6722
Number of pages: 21 Posted: 10 Jan 2015 Last Revised: 04 Sep 2017
Geetha R.
SSMRV
Downloads 56 (546,564)

Abstract:

Loading...

Digitization, Human Capital Management, Micro, Small and Medium Enterprises, IT infrastructure

22.

Fostering IT Governance in SMEs to Reinvigorate Indian Economy: Achievment Assessment of Select Manufacturing Firms

VIBHAVAT-2014 Conference Proceedings book with ISBN:978-81-929698-0-0, 2014
Number of pages: 16 Posted: 02 Nov 2014
Geetha R.
SSMRV
Downloads 56 (546,564)

Abstract:

Loading...

IT Governance, scalability, process consistency, predictability, auditability, standalone applications, integrated IT applications

23.

Public Policy Initiatives to Enable Access to Sustainable Livelihood to Rural Populace in India: A Framework Based Analysis

Dr. Geetha R and Prof. VijayaLakshmi, International Conference-'The Dynamics of Rural Transformation' Proceedings, ISBN:978-93-83842-34-6
Number of pages: 16 Posted: 02 Nov 2014 Last Revised: 11 Nov 2014
Geetha R. and Prof. Vijayalakshmi S
SSMRV and M.P. Birla Institute of Management
Downloads 54 (560,494)

Abstract:

Loading...

Sustainable Livelihood, Public Policy Initiatives, Rural Populace, Rural Development Dimensions, Context based development

24.

Gen-Next Issues and Challenges Involved in Managing Talent in Non-Hierarchical Organizations

National Conference Proceedings ("Talent Management for Tomorrow"), SIET, Tumkur , April 13, 2010
Number of pages: 6 Posted: 06 Apr 2015
Geetha R.
SSMRV
Downloads 44 (605,673)

Abstract:

Loading...

Talent Management, Non-hierarchical organizations, Talent management strategies

25.

Explicating the Interaction between Marketing Dexterity and Constitutive Elements of an Enterprise

TIJARCM, Vol.1 Issue 1, March 2015, ISSN 2395-0854
Number of pages: 12 Posted: 03 Apr 2015 Last Revised: 04 Nov 2017
Geetha R.
SSMRV
Downloads 42 (616,828)
Citation 1

Abstract:

Loading...

Marketing Proficiency, Constitutive Elements of an Enterprise, Strategy, Structure, System, skill-inventory, Style of leadership

26.

E & M Technology Based Learning and Development Strategies to Enrich the Learning Experience of Screenagers

ISBN: 978-81-909312-3-8, ABBS Conference Proceedings, 6th International Conference on Managing Business Competitiveness through Technology, Innovation and Big Data;17-18, Dec, 2015, Pg(s) 314-334
Number of pages: 20 Posted: 22 Dec 2015
Geetha R.
SSMRV
Downloads 22 (752,699)

Abstract:

Loading...

Echo boomers, Screenagers, Baby-on-boarders Generation, E-technology Based Learning and Development, M-Technology Based Learning and Development

27.

An Empirical Study On Pricing Of Options In Indian Derivative Market: With Specific Reference To Private Sector Banks

International Journal of Disaster Recovery and Business Continuity Vol. 11, No. 1, (2020), pp. 1347-1356
Posted: 13 Jul 2020
Geetha R. and Dr. Swapna H. R
SSMRV and JAIN (Deemed-to-be University)

Abstract:

Loading...

Black Scholes Model, Derivative, Option, Nifty, Risk

28.

Stimulants and Deterrents Determining the Consumer Behaviour towards the Purchase of Protection Policies of Leading Insurance Companies in India

Journal of Adv Research in Dynamical & Control Systems, Vol. 11, 06-Special Issue, 2019
Posted: 10 Jul 2019 Last Revised: 23 Oct 2019
Geetha R. and Harshith J
SSMRV and Dayananda Sagar Academy of Technology and Management

Abstract:

Loading...

Stimulants, Deterrent Factors, Consumer Behaviour, Protection Plans, Insurance Policies

Other Papers (1)

Total Downloads: 0
1.

Self-Awakening Through Meditation

Yahoo Contributor Network
Posted: 15 Aug 2014 Last Revised: 22 Oct 2019
Geetha R.
SSMRV

Abstract:

Loading...