Unnati Narang

University of Illinois at Urbana-Champaign

Assistant Professor

601 E John St

Champaign, IL Champaign 61820

United States

http://unnatinarang.com

  • University of Illinois at Urbana-Champaign

SCHOLARLY PAPERS

6

DOWNLOADS

805

TOTAL CITATIONS

1

Scholarly Papers (6)

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1.

Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales

Number of pages: 62 Posted: 13 Jan 2021 Last Revised: 21 Jan 2022
Unnati Narang and Venkatesh Shankar
University of Illinois at Urbana-Champaign and Texas A&M University - Mays Business School
Downloads 341 (188,269)
Citation 1

Abstract:

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Product management, product upgrade, backward compatibility, video games, natural experiment

2.

How E-Scooters Impact Shared Mobility and Consumer Safety

Number of pages: 76 Posted: 31 Jan 2024
Ruichun Liu and Unnati Narang
University of Illinois at Urbana-Champaign and University of Illinois at Urbana-Champaign
Downloads 199 (324,215)

Abstract:

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E-scooter, Shared Mobility, Retailing, Consumer Safety, Inequity, Difference-in-differences, Quasi-experiment

3.

Incentives to Work Out: Evidence from Field Experiments

Number of pages: 35 Posted: 17 Jan 2023 Last Revised: 14 Apr 2023
Unnati Narang
University of Illinois at Urbana-Champaign
Downloads 139 (442,147)

Abstract:

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Monetary incentives, peer effects, social comparison, health and wellness, field experiment

4.

Generative AI Spurs Passive But Not Active Engagement with Content: Evidence from Field and Online Experiments

Number of pages: 68 Posted: 17 Apr 2025 Last Revised: 21 Apr 2025
Unnati Narang, Carl-Philip Ahlbom and Shrabastee Banerjee
University of Illinois at Urbana-Champaign, University of Bath - School of Management and Tilburg University - Department of Marketing
Downloads 126 (591,988)

Abstract:

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Generative AI, Platform Economics, User-Generated Content, Field experiment, Education

5.

The 'Idea Advantage': How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Forthcoming at the Journal of Marketing Research
Posted: 03 May 2021
Unnati Narang, Manjit S. Yadav and Aric Rindfleisch
University of Illinois at Urbana-Champaign, Texas A&M University - Department of Marketing and University of Illinois

Abstract:

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education, user-generated content, online platforms, engagement, student retention and performance, field experiment, topic modeling, text mining

6.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Posted: 02 Dec 2016
Unnati Narang and Venkatesh Shankar
University of Illinois at Urbana-Champaign and Texas A&M University - Mays Business School

Abstract:

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difference-in-differences, exponential Type II Tobit, mobile marketing, mobile apps, quasi-experiment