Unnati Narang

University of Illinois at Urbana-Champaign

Assistant Professor

601 E John St

Champaign, IL 61820

United States

http://unnatinarang.com

SCHOLARLY PAPERS

4

DOWNLOADS

277

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Selectively Going Backward to Move Forward? The Role of Backward Compatibility in Video Game and Controller Sales

Number of pages: 62 Posted: 13 Jan 2021 Last Revised: 21 Jan 2022
Unnati Narang and Venkatesh Shankar
University of Illinois at Urbana-Champaign and Texas A&M University - Mays Business School
Downloads 178 (244,310)

Abstract:

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Product management, product upgrade, backward compatibility, video games, natural experiment

2.

Tracking Consumers: The Trade-off between the Value of Granular Data and Consumers' Privacy

Number of pages: 41 Posted: 23 Sep 2022
Unnati Narang and Fernando Luco
University of Illinois at Urbana-Champaign and Texas A&M University
Downloads 99 (380,762)

Abstract:

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Mobile app, location tracking, privacy, prediction, machine learning, transformers

3.

The 'Idea Advantage': How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Forthcoming at the Journal of Marketing Research
Posted: 03 May 2021
Unnati Narang, Manjit S. Yadav and Aric Rindfleisch
University of Illinois at Urbana-Champaign, Texas A&M University - Department of Marketing and affiliation not provided to SSRN

Abstract:

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education, user-generated content, online platforms, engagement, student retention and performance, field experiment, topic modeling, text mining

4.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Posted: 02 Dec 2016
Unnati Narang and Venkatesh Shankar
University of Illinois at Urbana-Champaign and Texas A&M University - Mays Business School

Abstract:

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difference-in-differences, exponential Type II Tobit, mobile marketing, mobile apps, quasi-experiment

Other Papers (1)

Total Downloads: 251
1.

How Does a Failure in a Retailer's Mobile App Impact Purchases in its Online and Offline Channels?

Mays Business School Research Paper No. 3144434, Stanford University Graduate School of Business Research Paper No. 18-18
Number of pages: 50 Posted: 20 Mar 2018 Last Revised: 31 Oct 2022
University of Illinois at Urbana-Champaign, Texas A&M University - Mays Business School and Stanford Graduate School of Business
Downloads 251 (180,562)

Abstract:

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service failure, mobile marketing, mobile app, retailing, omnichannel, difference-in-differences, natural experiment, causal effects, consumer search