Unnati Narang

Texas A&M University - Mays Business School

PhD Student

Wehner 401Q, MS 4353

College Station, TX

United States

SCHOLARLY PAPERS

2

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0

SSRN CITATIONS

0

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Scholarly Papers (2)

1.

The Impact of Mobile App Failures on Online and Offline Purchases

Mays Business School Research Paper No. 3144434, Stanford University Graduate School of Business Research Paper No. 18-18
Posted: 20 Mar 2018 Last Revised: 06 Jan 2019
Texas A&M University - Mays Business School, Texas A&M University - Mays Business School and Stanford Graduate School of Business

Abstract:

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service failure, mobile marketing, mobile app, retailing, omnichannel, difference-in- differences, natural experiment

2.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Posted: 02 Dec 2016
Unnati Narang and Venkatesh Shankar
Texas A&M University - Mays Business School and Texas A&M University - Mays Business School

Abstract:

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difference-in-differences, exponential Type II Tobit, mobile marketing, mobile apps, quasi-experiment