Y.M.W.G.P.K. Udurawana

Rajarata University of Sri Lanka

Senior Lecturer

Department of Marketing Management

Rajarata University of Sri Lanka

Anuradhapura, North Central 0094

Sri Lanka

SCHOLARLY PAPERS

13

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Scholarly Papers (13)

1.

A Study on Factors Affecting on Consumers’ Fast Foods Buying Behaviour (Reference to Pizza Hut in the Anuradapura City Area, Sri Lanka)

Proceedings of International Conference on Contemporary Management, Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, pp 882-891
Number of pages: 10 Posted: 15 Nov 2015 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 1,193 (21,134)

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Pizza Hut, Fast Foods, Consumer Behavior

2.

Market Segmentation and Its Impact on Customer Satisfaction with Especial Reference to Commercial Bank of Ceylon PLC

Marketing Information & Strategies: Core for Development, Scitech Publications (India) Pvt Ltd (January 1, 2014)
Number of pages: 17 Posted: 19 Nov 2015
Pratheepkanth Puwanenthiren and Y.M.W.G.P.K. Udurawana
University of Jaffna Sri Lanka and Rajarata University of Sri Lanka
Downloads 729 (42,471)

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Key words:- Market Segmentation, Customer Satisfation, Commercial bank

Application of Quantitative Techniques in Decision Making Among University Executives

International Conference on Modern Trends in Innovative Management, Faculty of Management Studies, Rajarata University of Sri Lanka. Mihintale
Number of pages: 5 Posted: 15 Nov 2015 Last Revised: 16 Jan 2021
P.M.B Jayathilake and Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka - Department of Business Management and Rajarata University of Sri Lanka
Downloads 245 (151,857)

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Quantitative techniques, Decision making, University executives

4.

Destination's Attributes on Tourists' Satisfaction at Sacred Areas of Anuradhapura in Sri Lanka

Proceedings of 04th International Conference on Management and Economics, Faculty of Management and Finance, University of Ruhuna, Matara, Sri Lanka, 463-472p
Number of pages: 10 Posted: 18 Nov 2015 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 124 (274,714)

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Destination Marketing, Destination’s Attributes, Tourists’ Satisfaction

5.

Does the Employee Informal Performance Evaluation Has Contributed to Effective Performance Management of Non Managerial Staff: Reference to the People's Banks in Anuradhapura, Sri Lanka

Proceedings of 03rd International Symposium 2013, South Eastern University of Sri Lanka, Oluvil 81-86p
Number of pages: 6 Posted: 28 Aug 2014 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 28 (570,109)

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Human Resource Management, Effective Performance Management, Informal performance evaluation, Non managerial employee

6.

ATMs Solutions and Behavioral Involvement (With Special Reference to the Commercial Banks’ ATM Facilities at Anuradhapura City Area)

Scientific Society of Advanced Research and Social Change (SSARSC) 2014, International Journal of Geo Science and Geo Informatics, Volume 1, Issue 1. ISSN 2349-6975
Number of pages: 11 Posted: 27 Aug 2014 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 19 (629,103)

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Behavior Involvement, ATMs Attributes, Geo-demographic Factors

7.

Determinants of Tourists’ Destination Loyalty: Special Reference to the Sacred Areas at Anuradhapura in Sri Lanka

Conference Proceedings, 4th International Conference for Accounting Research and Educators, Department of Accountancy, Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka
Number of pages: 15 Posted: 01 Oct 2020 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 16 (650,184)

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Destination Marketing, Destination’s Determinants, Tourists’ Loyalty

8.

Determinants to Sustained International Tourists’ Demand at the Cultural Triangle in Sri Lanka

Symposium Proceedings, 3rd International Research Symposium, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihinthale, Sri Lanka, 609-619p
Number of pages: 11 Posted: 23 Sep 2020 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 14 (664,842)

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Destination Marketing, Destination’s Attributes, Sustainable Tourists Demand

9.

Effects of Social Dimensions of information Technology Usage on Behavioral Involvement with Library Services: Reference to Newly Established State Universities in Sri Lanka

Conference Proceedings, 4th International Conference for Accounting Research and Educators, Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
Number of pages: 13 Posted: 23 Sep 2020 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 9 (702,785)

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Behavioral Involvement, Environmental Changers, Information Technology, Library Usage

10.

Service Quality and Patient Satisfaction: A Study of Private Hospitals in Anuradhapura City

1st Undergraduate Research Symposium 2017, Faculty of Management Studies, Rajarata University of Sri Lanka
Number of pages: 1 Posted: 23 Sep 2020 Last Revised: 18 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 8 (710,385)

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Service Quality, Patient Satisfaction, Private Hospitals

11.

Service Quality of Passenger Transport Service and Tourists satisfaction in Anuradhapura Sacred City

1st Undergraduate Research Symposium 2017, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihintahle, Sri Lanka
Number of pages: 1 Posted: 23 Sep 2020 Last Revised: 18 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 7 (718,123)

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Foreign tourists, Passenger transport service, Service quality, Tourist satisfaction

12.

Determinants of Tourists’ Destination Loyalty; (With Special Reference to the Sacred Areas at Anuradhapura in Sri Lanka)

19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka
Number of pages: 1 Posted: 23 Sep 2020 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 5 (733,858)

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Destination Marketing; Destination’s Determinants; Tourists’ Loyalty

13.

Tourists’ loyalty behavior in Pollonanruwa sacred city in Sri Lanka

International Postgraduate Research Conference 2019, Faculty of Graduate Studies, University of Kelaniya, Sri Lanka. P.16
Number of pages: 1 Posted: 23 Sep 2020 Last Revised: 16 Jan 2021
Y.M.W.G.P.K. Udurawana
Rajarata University of Sri Lanka
Downloads 4 (741,644)

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Destination Marketing, Destination’s Elements, Tourists’ Loyalty