Ardi Wirdamulia

Universitas Indonesia

Dr.

Depok, West Java 16424

Indonesia

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Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as a Moderating Fit on Brand Performance

ASEAN Marketing Journal, December 2013, Vol. V, No. 2, Universitas Indonesia, Graduate School of Management Research Paper No. 14-3

Number of pages: 14 Posted: 01 Sep 2014

Ardi Wirdamulia and Adi Afiff

Universitas Indonesia and Universitas Indonesia - Department of Management

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