Andrew Burton-Jones

University of Queensland - Business School

Brisbane, Queensland 4072

Australia

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Scholarly Papers (1)

1.

With a Little Help from My Friends: Cultivating Serendipity in Online Shopping Environments

Number of pages: 29 Posted: 30 Jun 2017
Camille Grange, Izak Benbasat and Andrew Burton-Jones
HEC Montreal - Department of Information Technologies, University of British Columbia (UBC) - Sauder School of Business and University of Queensland - Business School
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Abstract:

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Online Information Search, Social Commerce, Serendipity, Unexpectedness, Informational Value, Disconfirmation, Diagnosticity, Diversity