Eliza Loomis

Wesleyan University

Middletown, CT 06459

United States

  • Wesleyan University

SCHOLARLY PAPERS

1

DOWNLOADS

166

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

A Messenger Like Me: The Effect of Average Spokespeople in Campaign Advertising

APSA 2014 Annual Meeting Paper
Number of pages: 24 Posted: 03 Sep 2014
Erika Franklin Fowler, P. Lawler, Michael Linden, Eliza Loomis, Zachary Wulderk and Laura Baum
Wesleyan University - Government, Wesleyan University - Government, Wesleyan University, Wesleyan University, Wesleyan University and Wesleyan University
Downloads 166 (183,342)

Abstract:

Loading...

political advertising, messenger, credibility, persuasion