Laura Baum

Wesleyan University

Middletown, CT 06459

United States

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

A Messenger Like Me: The Effect of Average Spokespeople in Campaign Advertising

APSA 2014 Annual Meeting Paper
Number of pages: 24 Posted: 03 Sep 2014
Wesleyan University - Government, Wesleyan University - Government, Wesleyan University, Wesleyan University, Wesleyan University and Wesleyan University
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Abstract:

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political advertising, messenger, credibility, persuasion