Mara Cerquetti

University of Macerata

Researcher

P.le Bertelli 1

Macerata 62100

Italy

SCHOLARLY PAPERS

20

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Top 23,635

in Total Papers Downloads

2,028

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Ideas:
“  Call for papers: THE MANAGEMENT OF CULTURAL HERITAGE AND LANDSCAPE IN INNER AREAS. THEORIES AND PRACTICES ACROSS EUROPE AND BEYOND Editors: Mara Cerquetti and Carmen Vitale, University of Macerata Guest editor: Leonardo J. Sánchez-Mesa Martínez, University of Granada The international scientific journal “IL CAPITALE CULTURALE. Studies on the Value of Cultural Heritage” has decided to launch a call to collect and compare different perspectives, approaches and experiences on the management of cultural heritage and landscape in inner areas. The special issue will collect national and international contributions from different research fields with the common goal to discuss studies and policies, strategies and tools, theories and practices for the conservation and enhancement of cultural heritage and landscape in inner areas. Deadline for abstract submission: December 31, 2017 | final paper submission: May 31, 2018 See: http://riviste.unimc.it/index.php/cap-cult/index  ”

Scholarly Papers (20)

1.

Strategie di branding del cultural heritage nella prospettiva esperienziale (Branding Strategies of Cultural Heritage According to the Experiential Perspective)

Sinergie, n. 82, maggio-agosto 2010, pp. 123-142
Number of pages: 20 Posted: 25 Sep 2014
Mara Cerquetti
University of Macerata
Downloads 547 (50,384)

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museum branding, experiential marketing, museum management

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Cultural Tourism, Museum Management

3.

Dall’economia della cultura al management per il patrimonio culturale: presupposti di lavoro e ricerca (From Cultural Economics to Cultural Heritage Management: Research Assumptions)

Il capitale culturale. Studies on the Value of Cultural Heritage, n. 1, 2010, pp. 23-46
Number of pages: 27 Posted: 25 Sep 2014 Last Revised: 21 Nov 2017
Mara Cerquetti
University of Macerata
Downloads 265 (116,957)

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Cultural Heritage Management

4.

More is Better! Current Issues and Challenges for Museum Audience Development: A Literature Review

JOURNAL OF CULTURAL MANAGEMENT & POLICY, Vol. 6, No. 1, 2016
Number of pages: 19 Posted: 13 Jan 2017
Mara Cerquetti
University of Macerata
Downloads 170 (178,701)

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cultural heritage, museum studies, audience development, audience research, visitor involvement

5.

Local Art Museums and Visitors: Audience and Attendance Development -- Theoretical Requirements and Empirical Evidence

Journal of Cultural Management and Policy (ISSN: 2224-2554), 1(1): 20-27
Number of pages: 12 Posted: 07 Sep 2014
Mara Cerquetti
University of Macerata
Downloads 144 (205,421)

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audience development, museum visitor studies, local museum, museum communication

6.

Paesaggio e patrimonio culturale come fattori di vantaggio competitivo per le imprese di prodotti tipici della regione Marche (Landscape and Cultural Heritage as Factors of Competitive Advantage for Agrifood Firms in Marche Region)

XXIV Convegno annuale di Sinergie Il territorio come giacimento di vitalità per l’impresa (Università del Salento, Lecce, 18-19 ottobre 2012), Referred Electronic Conference Proceeding, pp. 549-562
Number of pages: 14 Posted: 25 Sep 2014
Mara Cerquetti and Massimo Montella
University of Macerata and Università degli Studi di Macerata
Downloads 99 (271,254)

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Made in Italy, cultural heritage value

7.

Museum Networks and Sustainable Tourism Management. The Case Study of Marche Region’s Museums (Italy)

Enlightening Tourism. A Pathmaking Journal, Vol. 5, No 1 (2015), pp.-100- 125 ISSN: 2174-548X
Number of pages: 26 Posted: 08 Aug 2015
Mara Cerquetti and Marta Montela
University of Macerata and University of Rome I
Downloads 82 (305,639)
Citation 1

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Cultural heritage, sustainable tourism, cultural tourism, heritage

8.

Dal Materiale all’Immateriale. Verso un Approccio Sostenibile alla Gestione nel Contesto Glocale (From Tangible to Intangible Cultural Heritage. Towards A Sustainable Approach to Management in the Glocal Context)

"Il capitale culturale. Studies on the Value of Cultural Heritage", Supplementi, n. 2 (Patrimonio culturale e cittadinanza/Patrimonio cultural y ciudadanía: Italia/Argentina), 2015, pp. 247-269.
Number of pages: 28 Posted: 10 Aug 2015 Last Revised: 16 Nov 2015
Mara Cerquetti
University of Macerata
Downloads 59 (365,622)

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intangible cultural heritage, eco-museums

9.

La Valorizzazione Del Patrimonio Culturale Nei Territori Periferici. Un Possibile Approccio Interdisciplinare Applicato Al Caso Di Mevale Di Visso (MC) (The Enhancement of Cultural Heritage in Peripheral Areas. An Interdisciplinary Approach)

Il Capitale culturale, Studies on the Value of Cultural Heritage, Vol. 13, 2016
Number of pages: 49 Posted: 06 Sep 2016
Mara Cerquetti and Giuseppe Capriotti
University of Macerata and Università degli Studi di Macerata
Downloads 45 (412,301)

Abstract:

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cultural heritage management, inner areas, interdisciplinary approach

10.

The Sustainable Management of Museums: An Italian Perspective

Tourism and Hospitality Management, Vol. 22, No. 1, pp. 29-46, 2016
Number of pages: 18 Posted: 03 Jul 2016
Tonino Pencarelli, Mara Cerquetti and Simone Splendiani
University of Urbino - Faculty of Economics, University of Macerata and University of Perugia
Downloads 44 (416,051)

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Sustainability, museum management, tourism

11.
Downloads 42 (423,656)

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Museum Management, Museum Networks, Museum Marketing

12.

Distretti Culturali: Percorsi Evolutivi e Azioni di Policy a Confronto (Cultural Districts: Evolution Paths and Policies. A Comparison)

Cerquetti M., Ferrara C., Distretti culturali: percorsi evolutivi e azioni di policy a confronto, "Il capitale culturale. Studies on the Value of Cultural Heritage", Supplementi, n. 3, 2015, pp. 137-163.
Number of pages: 31 Posted: 10 Aug 2015
Concetta Ferrara and Mara Cerquetti
Università degli Studi di Macerata and University of Macerata
Downloads 39 (435,627)

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cultural districts, cultural policies

13.

Bridging Theories, Strategies and Practices in Valuing Cultural Heritage

Bridging Theories, Strategies and Practices in Valuing Cultural Heritage, 2017, ISBN 978-88-6056-5303
Number of pages: 284 Posted: 21 Sep 2017 Last Revised: 19 Oct 2017
Mara Cerquetti
University of Macerata
Downloads 30 (475,134)

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cultural heritage value, museums, public value

14.

Building Bottom-Up Networks for the Integrated Enhancement of Cultural Heritage in Inner Areas. Towards New Paths

Click, Connect and Collaborate! New directions in sustaining cultural networks, September 2017; ISBN: 978-92-990036-7-1
Number of pages: 30 Posted: 27 Oct 2017
Mara Cerquetti
University of Macerata
Downloads 26 (496,101)
Citation 1

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cultural heritage, inner areas, place-specific assets, local museums, museum networks

15.

Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field

Sustainability (ISSN 2071-1050; CODEN: SUSTDE)
Number of pages: 16 Posted: 14 Mar 2018
Mara Cerquetti and Concetta Ferrara
University of Macerata and Università degli Studi di Macerata
Downloads 24 (507,195)

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museum marketing, audience development, sustainability, focus group, cultural heritage, museums

16.
Downloads 16 (554,283)

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Cultural Heritage Management, Research, Teaching

17.

Creatività vs Patrimonio Culturale? The Winner Takes it All (Creativity vs Cultural Heritage? The Winner Takes It All)

SINERGIE; 36; Verona, Cueim Comunicazione Srl; pp. 105-130 (ISSN: 0393-5108), 2018
Number of pages: 26 Posted: 09 Aug 2018
Mara Cerquetti
University of Macerata
Downloads 13 (572,847)

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cultural heritage, museums, cultural and creative industries, cultural policies

18.

Value Creation in Industrial Heritage Management. Evidence from the City of Paper (Fabriano, Italy)

Budow nictwo i Architektura 16(4) (2017) 35-47, ISSN:1899-0665
Number of pages: 13 Posted: 12 Jan 2018
Mara Cerquetti
University of Macerata
Downloads 10 (592,188)

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Industrial Heritage Management, Paper, Museum, Archive, Value of Production

19.

Vingt Ans Après. Do Museum Networks Really Work? A Focus on the Inland Areas of the Marche Region's 'Seismic Crater' (Italy)

IL CAPITALE CULTURALE. Studies on the Value of Cultural Heritage, n. 19, 2019, pp. 27-5
Number of pages: 31 Posted: 01 Jul 2019
Mara Cerquetti
University of Macerata
Downloads 2 (649,394)

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museum networks, inland areas, strategic planning, professional skills

20.

Policies to Support Cultural and Creative Industries: Opportunities or Threats for Cultural Heritage? Empirical Evidence from the UK

Cultural Management Education in Risk Societies - Towards a Paradigm and Policy Shift?! BOOK PROCEEDINGS 2016
Posted: 16 Oct 2016
Mara Cerquetti
University of Macerata

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cultural heritage, cultural and creative industries, cultural policy, museums