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Giulio Fenu
Caterpillar, Inc.
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Caterpillar, Inc.
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Restructuring the Backhoe Loader Product Line at Caterpillar: A New Lane Strategy
Number of pages: 31
Posted: 10 Sep 2014
Masha Shunko
,
Tallys Yunes
, Giulio Fenu,
Alan Andrew Scheller-Wolf
,
Valerie Tardiff
and
Sridhar R. Tayur
University of Washington, Michael G. Foster School of Business, Students, University of Miami - Department of Management Science, Caterpillar, Inc., Carnegie Mellon University, SAP AG and Carnegie Mellon University - David A. Tepper School of Business
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Abstract:
product portfolio optimization; cost of complexity; manufacturing; machinery
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