Jamie Carlson

University of Newcastle (Australia) - Newcastle Business School

Senior Lecturer in Marketing

University Drive

Callaghan, New South Wales 2300

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

21

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  Jamie is an Associate Professor in Marketing at the Newcastle Business School and teaches in the area of Services Marketing and Consumer Behaviour. Jamie is actively engaged in customer experience management research to develop concepts, methods and models to improve and optimize the delivery of compelling consumption experiences that are valued by customers. A particular emphasis of this work has focused on the service sector and exploiting the opportunities advanced by information technologies to both create new sources of value for customers and increase operational agility in service of customers.  ”

Scholarly Papers (2)

1.

Return on Investment of Effective Complaints Management

Number of pages: 56 Posted: 15 Nov 2018
University of Newcastle (Australia) - Newcastle Law School, University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - School of Policy and University of Newcastle (Australia)
Downloads 20 (526,800)

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Customer Complaint Management, Return on Investment

2.

Go with the Flow: Engineering Flow Experiences for Customer Engagement Value Creation in Branded Social Media Environments

Journal of Brand Management, Vol. 24, Issue 4, 2017
Number of pages: 15 Posted: 30 May 2018
University of Newcastle (Australia) - Newcastle Business School, University of Newcastle (Australia) - Faculty of Engineering and Built Environment, Shandong University - School of Management and Gorilla360
Downloads 1 (657,089)
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Abstract:

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Flow, Customer engagement value, Social media, Value creation, Brands