1255 Western Rd.
London, Ontario N6G 0N1
Canada
http://www.ivey.uwo.ca/faculty/directory/miranda-goode/
Ivey Business School, Western University
consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, infidelity
brand relationship, social connection, branding, interpersonal relationships, relationship metaphor, monogamy, infidelity
regulation strategies, consumption cues, politics, voting, priming, scale development
advertisements, anticipation, consumption experience, death, emotion, memory, mortality salience, numbing
experiential consumption, special experiences, savoring, word-of-mouth, social influence, memorability
design, aesthetics, categorization, new products, innovation, consumer learning, inference
category learning, product ambiguity, verbal rules, perceptual similarity, new products, innovation, inference
analogy, emotion, experiential, experience, hedonic, inferences, learning
money, self, competency, performance, helping, interpersonal relationships
money, self-sufficiency, psychology, helping, social distance