Miranda Goode

Ivey Business School, Western University

Professor

1255 Western Rd.

London, Ontario N6G 0N1

Canada

http://www.ivey.uwo.ca/faculty/directory/miranda-goode/

SCHOLARLY PAPERS

10

DOWNLOADS

111

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (10)

Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

in Strong Brands, Strong Relationships, Susan Fournier, Michael Breazeale and Jill Avery eds., London, New York: Routledge/Taylor & Francis, 2015
Number of pages: 26 Posted: 16 Sep 2014 Last Revised: 07 Nov 2014
Miranda Goode, Mansur Khamitov and Matthew Thomson
Ivey Business School, Western University, Nanyang Business School, Nanyang Technological University (NTU Singapore) and University of Western Ontario - Marketing Area Group
Downloads 43 (441,552)

Abstract:

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consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, infidelity

Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, pp. 216-232
Number of pages: 26 Posted: 08 Sep 2015 Last Revised: 09 Sep 2015
Miranda Goode, Mansur Khamitov and Matthew Thomson
Ivey Business School, Western University, Nanyang Business School, Nanyang Technological University (NTU Singapore) and University of Western Ontario - Marketing Area Group
Downloads 34 (482,125)

Abstract:

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consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, infidelity

2.

Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches

NA - Advances in Consumer Research, 42, ed. June Cotte and Stacy Wood, p. 541, Duluth, MN: Association for Consumer Research, 2014
Number of pages: 2 Posted: 02 Feb 2016
Mansur Khamitov, Matthew Thomson and Miranda Goode
Nanyang Business School, Nanyang Technological University (NTU Singapore), University of Western Ontario - Marketing Area Group and Ivey Business School, Western University
Downloads 27 (505,758)

Abstract:

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brand relationship, social connection, branding, interpersonal relationships, relationship metaphor, monogamy, infidelity

3.

The Numbing Effect of Mortality Salience in Consumer Settings

Goode, Miranda R. and Dan Iwasa-Madge, (2019), “The Numbing Effect of Mortality Salience in Consumer Settings,” Psychology & Marketing. DOI/10.1002/mar.21201.
Number of pages: 12 Posted: 14 Oct 2019
Miranda Goode and Dan Iwasa‐Madge
Ivey Business School, Western University and Brainsights
Downloads 5 (645,371)

Abstract:

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advertisements, anticipation, consumption experience, death, emotion, memory, mortality salience, numbing

4.

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Number of pages: 51 Posted: 14 Oct 2019
York University, Ivey Business School, Western University, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 2 (669,981)

Abstract:

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regulation strategies, consumption cues, politics, voting, priming, scale development

5.

Say No More! The Liability of Strong Ties on Desire for Special Experiences

Journal of Consumer Psychology 26, 1 (2016) 91 – 97
Posted: 29 Apr 2016
Miranda Goode, Kendra Hart and Matthew Thomson
Ivey Business School, Western University, Mount Royal University - Bissett School of Business and University of Western Ontario - Marketing Area Group

Abstract:

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experiential consumption, special experiences, savoring, word-of-mouth, social influence, memorability

6.

Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions

J PROD INNOV MANAG 2013;30(2):192–208
Posted: 29 Apr 2016
Miranda Goode, Darren W. Dahl and Page Moreau
Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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design, aesthetics, categorization, new products, innovation, consumer learning, inference

7.

Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization

Journal of Consumer Psychology, 21 (2011) 362 - 371
Posted: 29 Apr 2016
Theodore Noseworthy and Miranda Goode
York University - Schulich School of Business and Ivey Business School, Western University

Abstract:

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category learning, product ambiguity, verbal rules, perceptual similarity, new products, innovation, inference

8.

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, (2010) “The Effect of Experiential Analogies on Consumer Perceptions and Attitudes,” Journal of Marketing Research, 47(2), 274-286
Posted: 29 Apr 2016
Miranda Goode, Darren W. Dahl and Page Moreau
Ivey Business School, Western University, University of British Columbia (UBC) - Sauder School of Business and University of Colorado at Boulder - Department of Marketing

Abstract:

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analogy, emotion, experiential, experience, hedonic, inferences, learning

9.

Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior

Vohs, Kathleen D., Nicole L. Mead, and Miranda R. Goode (2008), “Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior,” Current Directions in Psychological Science, 17(3), 208-212
Posted: 29 Apr 2016
Kathleen Vohs, Nicole Mead and Miranda Goode
University of Minnesota, Twin Cities - Carlson School of Management, Erasmus University Rotterdam (EUR) - Department of Marketing Management and Ivey Business School, Western University

Abstract:

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money, self, competency, performance, helping, interpersonal relationships

10.

The Psychological Consequences of Money

Vohs, Kathleen D., Nicole L. Mead and Miranda R. Goode (2006), “The Psychological Consequences of Money,” Science, 314 (5802), 1154-1156
Posted: 29 Apr 2016
Kathleen Vohs, Nicole Mead and Miranda Goode
University of Minnesota, Twin Cities - Carlson School of Management, Erasmus University Rotterdam (EUR) - Department of Marketing Management and Ivey Business School, Western University

Abstract:

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money, self-sufficiency, psychology, helping, social distance