Matthew Thomson

University of Western Ontario - Marketing Area Group

1151 Richmond Street, Suite 2

London, Ontario N6A 5B8

Canada

University of Western Ontario - Richard Ivey School of Business

1255 Western Road

London, Ontario N6G 0N1

Canada

SCHOLARLY PAPERS

9

DOWNLOADS

719

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (9)

1.

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Forthcoming, Journal of Consumer Research
Number of pages: 60 Posted: 12 Mar 2019
Mansur Khamitov, Xin (Shane) Wang and Matthew Thomson
Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 292 (146,752)
Citation 1

Abstract:

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consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, brand love, brand attachment, self-brand connection, brand identification, brand trust

2.

They’re Just Not That Into You: How to Leverage Existing Consumer–Brand Relationships through Social Psychological Distance

Journal of Marketing, forthcoming
Number of pages: 49 Posted: 18 Feb 2021
Washington State University, Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario - Marketing Area Group and Washington State University
Downloads 170 (243,696)

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consumer–brand relationships, psychological distance, construal level, brand-relationship type, brand relationship management, mindset congruency

3.

ACRoss Space and Time: How Cultural and Institutional Differences Explain Consumer-Brand Relationships’ Differential Effects on Brand Loyalty

AP - Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth, MN: Association for Consumer Research, Pages: 11-12, 2019
Number of pages: 3 Posted: 27 Jun 2019
Mansur Khamitov, Xin (Shane) Wang and Matthew Thomson
Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 85 (401,156)

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Consumer-brand relationship, customer brand loyalty, country differences, culture, institutional moderators, meta-analysis, empirical generalizations

Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

in Strong Brands, Strong Relationships, Susan Fournier, Michael Breazeale and Jill Avery eds., London, New York: Routledge/Taylor & Francis, 2015
Number of pages: 26 Posted: 16 Sep 2014 Last Revised: 07 Nov 2014
Miranda Goode, Mansur Khamitov and Matthew Thomson
Ivey Business School, Western University, Indiana University - Kelley School of Business - Department of Marketing and University of Western Ontario - Marketing Area Group
Downloads 46 (553,528)

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consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, infidelity

Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

Strong Brands, Strong Relationships, ed. Susan Fournier, Michael Breazeale, and Jill Avery, London: Routledge/Taylor & Francis, pp. 216-232
Number of pages: 26 Posted: 08 Sep 2015 Last Revised: 09 Sep 2015
Miranda Goode, Mansur Khamitov and Matthew Thomson
Ivey Business School, Western University, Indiana University - Kelley School of Business - Department of Marketing and University of Western Ontario - Marketing Area Group
Downloads 35 (614,290)

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consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, infidelity

5.

Interpersonal Influences on Consumer-Brand Relationships: Exploring the Effect of Providing Relationship Reminders on Brand Evaluations

NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 12-17
Number of pages: 7 Posted: 23 Jan 2016 Last Revised: 08 Jan 2018
Mansur Khamitov, Matthew Thomson and Allison Johnson
Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario - Marketing Area Group and University of Western Ontario - Richard Ivey School of Business
Downloads 49 (529,284)

Abstract:

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brand relationship, branding, social relationships, relational schema, brand agency

6.

Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches

NA - Advances in Consumer Research, 42, ed. June Cotte and Stacy Wood, p. 541, Duluth, MN: Association for Consumer Research, 2014
Number of pages: 2 Posted: 02 Feb 2016
Mansur Khamitov, Matthew Thomson and Miranda Goode
Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario - Marketing Area Group and Ivey Business School, Western University
Downloads 36 (594,422)

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brand relationship, social connection, branding, interpersonal relationships, relationship metaphor, monogamy, infidelity

7.

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Number of pages: 51 Posted: 14 Oct 2019
Jodie Whelan, Miranda Goode, June Cotte and Matthew Thomson
York University, Ivey Business School, Western University, University of Western Ontario and University of Western Ontario - Marketing Area Group
Downloads 6 (831,020)

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regulation strategies, consumption cues, politics, voting, priming, scale development

8.

Fostering and Leveraging Consumer-Brand Relationships: A Psychological Distance Perspective

NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 151-157
Posted: 27 Apr 2017
Washington State University, Indiana University - Kelley School of Business - Department of Marketing, University of Western Ontario, Richard Ivey School of Business, Students, University of Western Ontario - Marketing Area Group and Washington State University

Abstract:

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Consumer-brand relationships, psychological distance, construal level, brand relationship type

9.

Say No More! The Liability of Strong Ties on Desire for Special Experiences

Journal of Consumer Psychology 26, 1 (2016) 91 – 97
Posted: 29 Apr 2016
Miranda Goode, Kendra Hart and Matthew Thomson
Ivey Business School, Western University, Mount Royal University - Bissett School of Business and University of Western Ontario - Marketing Area Group

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experiential consumption, special experiences, savoring, word-of-mouth, social influence, memorability