Pradeep K. Chintagunta

University of Chicago

Professor

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

86

DOWNLOADS
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in Total Papers Downloads

41,118

SSRN CITATIONS
Rank 2,525

SSRN RANKINGS

Top 2,525

in Total Papers Citations

592

CROSSREF CITATIONS

116

Scholarly Papers (86)

1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,388 (4,335)
Citation 3

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Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 4,244 (4,570)
Citation 5

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Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models

3.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,948 (15,947)
Citation 10

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Structural models, dynamic models, endogeneity

4.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,803 (18,092)
Citation 2

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

5.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,754 (18,893)
Citation 32

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6.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,648 (20,807)
Citation 37

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Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods

7.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,506 (23,870)
Citation 9

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Downloads 1,408 (26,381)
Citation 3

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Downloads 1,408 (25,924)
Citation 3

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Marketing Models of Consumer Demand

Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Harikesh Nair and Pradeep K. Chintagunta
Stanford University - Graduate School of Business and University of Chicago

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9.

The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,300 (29,661)
Citation 38

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Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

10.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 1,194 (33,579)
Citation 75

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 596 (84,709)
Citation 1

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 433 (125,282)
Citation 5

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

12.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada and Javier Cebollada
University of Chicago, HKU Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 835 (55,455)
Citation 5

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Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

13.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 723 (67,149)
Citation 28

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14.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 634 (79,340)
Citation 35

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Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

15.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 633 (79,481)
Citation 48

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 378 (146,507)
Citation 3

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Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, Peking University - Guanghua School of Management and University of Chicago
Downloads 248 (228,684)
Citation 1

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Exclusive Arrangement, Distribution Channels, Wireless Service

17.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 613 (82,728)
Citation 11

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Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

18.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 611 (83,077)
Citation 2

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19.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 87 Posted: 25 Aug 2018 Last Revised: 21 Apr 2021
Ali Goli and Pradeep K. Chintagunta
University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 589 (87,041)
Citation 4

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cross-category effects, tobacco marketing, customer loyalty, difference-in-differences

20.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 555 (93,824)
Citation 10

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

21.

Effects of Payment on User Engagement in Online Courses

Number of pages: 56 Posted: 05 Jul 2019 Last Revised: 21 Apr 2021
Ali Goli, Pradeep K. Chintagunta and S. Sriram
University of Washington - Michael G. Foster School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 554 (94,046)
Citation 4

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Online education, User engagement, Causal Inference

22.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Pradeep K. Chintagunta and Jean-Pierre Dubé
University of Chicago and University of Chicago - Booth School of Business
Downloads 521 (101,508)
Citation 13

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Household scanner data, store-level scanner data, price endogeneity, heterogeneity

23.

Going Back to Move Forward? How Search Revisits on a Website We Built, and in Field Data, Inform Us about Search Outcomes

NYU Stern School of Business
Number of pages: 52 Posted: 08 Jul 2020 Last Revised: 08 May 2024
Chu (Ivy) Dang, Raluca Ursu and Pradeep K. Chintagunta
The University of Hong Kong, New York University - Stern School of Business and University of Chicago
Downloads 483 (111,232)
Citation 1

Abstract:

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consumer search, search revisits, incentive-aligned research study, consideration set formation, choice modeling

24.

Government policy, strategic consumer behavior, and spillovers to retailers: The case of demonetization in India

Number of pages: 70 Posted: 29 Mar 2021 Last Revised: 24 Nov 2021
Yewon Kim, Pradeep K. Chintagunta and Bhuvanesh Pareek
Stanford Graduate School of Business, University of Chicago and Indian Institute of Management (IIM), Indore
Downloads 480 (112,086)

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Strategic Consumer Behavior, Unintended Consequences, Product Returns, Currency Reform

25.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 477 (112,901)
Citation 2

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 466 (115,694)
Citation 36

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high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

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High-technology products, indirect network effects, positive feedback, endogeneity

27.

Estimation of Sequential Search Model

Number of pages: 71 Posted: 21 Jul 2018 Last Revised: 09 May 2019
Jae Hyen Chung, Pradeep K. Chintagunta and Sanjog Misra
The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 465 (116,385)
Citation 1

Abstract:

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Consumer Search, Sequential Search

28.

Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Ram Bala, Pradeep Bhardwaj and Pradeep K. Chintagunta
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
Downloads 437 (125,218)
Citation 12

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product recalls, category effects, competition, sales effort

29.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Pradeep K. Chintagunta, Marco Qin and Maria Ana Vitorino
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 429 (127,981)
Citation 4

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tied goods, demand and supply estimation, licensing, single-serve coffee systems

30.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
Peking University - Guanghua School of Management, Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago
Downloads 422 (130,364)
Citation 3

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

31.

Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions

Number of pages: 68 Posted: 07 Sep 2021 Last Revised: 18 Jan 2022
Cheng He, O. Cem Ozturk, Chris Gu and Pradeep K. Chintagunta
Wisconsin School of Business, University of South Carolina, Georgia Institute of Technology and University of Chicago
Downloads 383 (145,628)
Citation 1

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climate change, sustainability, monetary incentives, green products, tax credit, carbon emissions, electric vehicles, policy evaluation, quasi-experiments

32.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
David Bell, Andre Bonfrer, Andre Bonfrer and Pradeep K. Chintagunta
Idea Farm Ventures, Australian National University (ANU)Deakin University and University of Chicago
Downloads 365 (153,641)
Citation 13

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

33.

Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data

Number of pages: 81 Posted: 07 Jan 2020 Last Revised: 16 Oct 2021
Shirsho Biswas, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 335 (168,563)

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Income and wealth effects; business cycles and consumer expenditures; store, category and brand expenditure shares; consumer packaged goods

34.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 318 (178,131)
Citation 8

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

35.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
Raluca Ursu, Qingliang Wang and Pradeep K. Chintagunta
New York University - Stern School of Business, Xi'an Jiaotong University (XJTU) and University of Chicago
Downloads 305 (186,091)
Citation 9

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

36.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 305 (186,091)

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

37.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Yale University - Department of Economics, University of Cambridge - Judge Business SchoolYale School of Management, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 282 (201,981)
Citation 13

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structural models; econometrics; complements

38.

Search and Learning at a Daily Deals Website

Forthcoming in Marketing Science
Number of pages: 66 Posted: 14 Apr 2019
Mandy Hu, Chu (Ivy) Dang and Pradeep K. Chintagunta
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The University of Hong Kong and University of Chicago
Downloads 281 (202,742)
Citation 2

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Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
Hongju Liu, Pradeep K. Chintagunta and Ting Zhu
Peking University - Guanghua School of Management, University of Chicago and University of Chicago
Downloads 276 (206,452)
Citation 7

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Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 256 (222,567)
Citation 3

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Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

41.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004
K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali
Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 256 (222,567)
Citation 6

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Pricing Research, Competition, Competitive Strategy, Game Theory, Estimation and Other Statistical Techniques

42.

Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2023-42
Number of pages: 58 Posted: 23 Mar 2023 Last Revised: 08 Jan 2024
Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta and Naufel Vilcassim
University of Notre Dame, Stanford Graduate School of Business, University of Chicago and London School of Economics
Downloads 252 (226,131)

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female entrepreneurs, gender gap, glass ceiling, mentorship gender-matching, randomized controlled field experiment, small firm growth, developing economies

43.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 247 (230,657)
Citation 10

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Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

44.

New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing

Chintagunta, Pradeep K., Ronald L. Goettler, and Minki Kim, "New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing," Journal of Marketing Research, vol. 49, (December 2012) 807-821.
Number of pages: 43 Posted: 26 Apr 2012 Last Revised: 18 Sep 2013
Pradeep K. Chintagunta, Ronald L. Goettler and Minki Kim
University of Chicago, University of Rochester - Simon School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 244 (233,315)
Citation 11

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uncertainty, learning, dynamic discrete choice, new drug diffusion

45.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 238 (239,186)
Citation 7

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Service quality, customer retention, Bayesian learning, dynamic models

46.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Richard Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin
Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), University of Chicago and University of California, Los Angeles (UCLA)
Downloads 237 (240,155)
Citation 18

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nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

47.

Inequalities in Dealers' Interest Rate Markups? A Gender and Race-based Analysis

Number of pages: 49 Posted: 28 Sep 2022 Last Revised: 06 Sep 2023
O. Cem Ozturk, Cheng He and Pradeep K. Chintagunta
University of South Carolina, Wisconsin School of Business and University of Chicago
Downloads 236 (241,123)

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gender gap, racial gap, fair lending, price discrimination, equal credit opportunity act, auto loans

48.

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Forthcoming in Marketing Science , Georgia Tech Scheller College of Business Research Paper No. 18-36
Number of pages: 56 Posted: 03 Oct 2018
O. Cem Ozturk, Pradeep K. Chintagunta and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 227 (250,281)
Citation 2

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Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time

49.

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway

Chicago Booth Research Paper No. 16-15
Number of pages: 46 Posted: 29 Aug 2016 Last Revised: 07 Oct 2020
Federico Rossi and Pradeep K. Chintagunta
Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago
Downloads 219 (258,813)
Citation 2

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Consumer search, Price Uncertainty, Retail Competition, Retail Gasoline

50.

The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs

Chicago Booth Research Paper No. 20-14 , Initiative on Global Markets Paper No. 172
Number of pages: 74 Posted: 28 May 2020
Stephen J. Anderson, Pradeep K. Chintagunta, Frank Germann and Naufel Vilcassim
Stanford Graduate School of Business, University of Chicago, University of Notre Dame and London School of Economics
Downloads 203 (277,601)

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Volunteer marketers, international business professionals, product differentiation, marketing-entrepreneurship interface, firm growth, emerging markets, linguistic analysis, randomized controlled field experiment

51.
Downloads 203 (277,601)
Citation 7

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 147 (367,691)
Citation 6

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Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 56 (693,339)

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competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

52.

Learning-by-Doing and Preference Discovery in Video Game Play

Number of pages: 50 Posted: 18 Sep 2019 Last Revised: 25 Sep 2019
Charles Zou and Pradeep K. Chintagunta
University of Chicago and University of Chicago
Downloads 180 (309,253)

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Bayesian learning, multiple discrete continuity, video game, advertising

53.

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research: December 2015, Vol. 52, No. 6, pp. 865-878
Number of pages: 45 Posted: 03 Jan 2018
Yi-Lin Tsai, Chekitan Dev and Pradeep K. Chintagunta
University of Delaware - Alfred Lerner College of Business and Economics, Cornell University - School of Hotel Administration and University of Chicago
Downloads 168 (333,583)

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rebranding, instrumental variable, brand strength, franchise, hotels

54.

DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison

SMU Cox School of Business Research Paper No. 23-08
Number of pages: 39 Posted: 14 Jun 2023 Last Revised: 10 Nov 2023
Wayne Taylor, Jacquelyn S. Thomas and Pradeep K. Chintagunta
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and University of Chicago
Downloads 164 (335,331)
Citation 1

Abstract:

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Corporate Social Responsibility, DEI, Social Media Marketing, Twitter, X

55.

Disruption on the Streets: A Case Study on the Impact of Uber’s Entry on the Taxi Business

Number of pages: 52 Posted: 16 Mar 2022
SunAh Kim, Pradeep K. Chintagunta and Jia Li
University of New South Wales (UNSW), University of Chicago and Wake Forest University
Downloads 160 (342,481)

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Uber, Sharing Economy, Taxi, Regression Discontinuity in Time, Quasi-Experiment

56.

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts

Number of pages: 81 Posted: 29 Jul 2022 Last Revised: 17 Jun 2023
Ali Goli, Simha Mummalaneni and Pradeep K. Chintagunta
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and University of Chicago
Downloads 158 (346,099)
Citation 2

Abstract:

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Tobacco marketing, Public policy, Menthol cigarettes, Cross-border shopping, Structural models

57.

Investigating Brand Preferences Across Social Groups and Consumption Contexts

Quantitative Marketing and Economics, Forthcoming
Number of pages: 38 Posted: 28 Apr 2012
Minki Kim and Pradeep K. Chintagunta
College of Business, Korea Advanced Institute of Science and Technology (KAIST) and University of Chicago
Downloads 146 (369,385)

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Heterogeneous brand preferences, Social group and consumption context, Random coefficients logit model

58.

Geography as Branding: Descriptive Evidence from Taobao

Quantitative Marketing and Economics 2021
Number of pages: 45 Posted: 25 Jan 2021
Pradeep K. Chintagunta and Junhong Chu
University of Chicago and HKU Business School
Downloads 144 (373,442)

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Geographic associations, Place marketing, Location branding, Country-of-origin effect, Reputation mechanism, Asymmetric geographic preferences, Peer-to-peer platforms, Trust, Socioeconomic and cultural similarity

59.

Measuring Seller Response to Buyer-initiated Disintermediation: Evidence from a Field Experiment on a Service Platform

Number of pages: 43 Posted: 25 Apr 2023
Pradeep K. Chintagunta, Liqiang Huang, Wei Miao and Wanqing Zhang
University of Chicago, Zhejiang University, UCL School of Management and Bayes School of Business, City, University of London
Downloads 143 (375,431)

Abstract:

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Platform design, disintermediation, randomized field experiment, causal forest

60.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Gonca Soysal, Gonca Soysal and Pradeep K. Chintagunta
University of Texas at Dallas, Naveen Jindal School of ManagementUniversity of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 129 (409,350)

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Dynamic Pricing, Seasonal Goods, Empirical Testing, Theory Testing

61.

Call Me Maybe: Does Customer Feedback-Seeking Impact Non-Solicited Customers?

Number of pages: 63 Posted: 20 Jul 2023 Last Revised: 29 Feb 2024
Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta and Naufel Vilcassim
INSEAD, Stanford University, Graduate School of Business, Students, University of Chicago and London School of Economics
Downloads 117 (437,936)

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customer feedback, feedback spillover, firm learning, small firm growth, entrepreneurship, emerging markets

62.

Simulated Maximum Likelihood Estimation of the Sequential Search Model

Number of pages: 71 Posted: 28 Mar 2023
Jae Hyen Chung, Pradeep K. Chintagunta and Sanjog Misra
The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 110 (458,458)

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Simulated maximum likelihood, Sequential search, Search cost, Consumer search

63.

What is in a Number? Information Cues in E-commerce Recommender Systems

Number of pages: 63 Posted: 22 Apr 2023 Last Revised: 08 May 2024
Xing Fang, SunAh Kim and Pradeep K. Chintagunta
Royal Holloway University, University of New South Wales (UNSW) and University of Chicago
Downloads 109 (461,484)

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64.

Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs

Number of pages: 51 Posted: 02 Dec 2023
Stephen J. Anderson, Pradeep K. Chintagunta, Rupali Kaul and Naufel Vilcassim
Stanford University, Graduate School of Business, Students, University of Chicago, INSEAD and London School of Economics
Downloads 105 (474,061)

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Marketing analytics, manager-technology interaction, entrepreneur mental performance, small firm growth, entrepreneurship, emerging markets

65.

Online Word of Mouth and the Performance of New Products

Number of pages: 81 Posted: 29 Sep 2022
Lachlan Deer, Pradeep K. Chintagunta and Gregory S. Crawford
Tilburg University - Department of Marketing, University of Chicago and University of Zurich - Department of Economics
Downloads 104 (477,399)

Abstract:

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Online Word of Mouth, Twitter, New Products, Demand Estimation, Movies

66.

Intra-Household Heterogeneity and Targeting

Number of pages: 48 Posted: 05 Jan 2017
Hernan Bruno, Javier Cebollada, Javier Cebollada and Pradeep K. Chintagunta
University of Cologne - Faculty of Management, Economics and Social Sciences, Universidad Publica de NavarraUniversidad Publica de Navarra and University of Chicago
Downloads 94 (510,587)

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Choice Model, Targeting, Heterogeneity

67.

User Engagement with Online Discussion Content: Does it Affect Attrition?

Number of pages: 51 Posted: 27 Mar 2024
Varad Deolankar, Ali Goli, S. Sriram and Pradeep K. Chintagunta
University of Michigan, Ann Arbor, University of Washington - Michael G. Foster School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Chicago
Downloads 85 (543,599)

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Customer Retention, Online Education, User Engagement, User-Generated Content, Instrumental Variables

68.

Fair Lending in Car Financing: The Impact of the CFPB's Interventions on Dealer Markups and the Racial Gap

Number of pages: 53 Posted: 04 Jul 2023
Cheng He, O. Cem Ozturk and Pradeep K. Chintagunta
Wisconsin School of Business, University of South Carolina and University of Chicago
Downloads 84 (547,546)

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fair lending, public policy, racial gap, price discrimination, consumer protection, equal credit opportunity act, dealer markup, auto loans

69.

Customers’ Review Content and Their Referral and Repurchase Behaviors

Number of pages: 50 Posted: 05 Jul 2023
Ruhan Liu, Wanqing Zhang and Pradeep K. Chintagunta
Peking University, Bayes School of Business, City, University of London and University of Chicago
Downloads 79 (572,047)

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customer review, referral, repurchase, customer journey, the affective-cognitive model

70.

Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India

Number of pages: 97 Posted: 09 Dec 2023
Saravana Jaikumar, Pradeep K. Chintagunta and Arvind Sahay
Indian Institute of Management (IIM), Calcutta, University of Chicago and Indian Institute of Management (IIM), Ahmedabad
Downloads 77 (576,349)

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pharmaceutical price regulation, DPCO, detailing, regulated molecules, synthetic controls, regression discontinuity in time, event study

71.

Comparative Messaging, Learning and Forgetting: Evidence from Pharmaceutical Drug Detailing

Number of pages: 47 Posted: 11 Sep 2020
Xiaojing Dong, Ying Xie and Pradeep K. Chintagunta
Santa Clara University, University of Texas at Dallas and University of Chicago
Downloads 70 (607,693)
Citation 1

Abstract:

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72.

Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors

NBER Working Paper No. w14252
Number of pages: 49 Posted: 18 Aug 2008 Last Revised: 12 Jun 2022
Pradeep K. Chintagunta, Renna Jiang and Ginger Zhe Jin
University of Chicago, University of California, Davis - Graduate School of Management and University of Maryland - Department of Economics
Downloads 67 (621,860)
Citation 9

Abstract:

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73.

Brand Performance across Store Formats: Beyond Walmart's Low Prices

Number of pages: 52 Posted: 21 Sep 2022
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
Indian School of Business, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 61 (652,365)

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retailing, brand performance, Walmart, prices, assortment

Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India

IZA Discussion Paper No. 11942
Number of pages: 60 Posted: 17 Dec 2018
Jessica Goldberg, Mario Macis and Pradeep K. Chintagunta
University of Maryland, Department of Economics, Johns Hopkins University - Carey Business School and University of Chicago
Downloads 40 (803,575)
Citation 1

Abstract:

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tuberculosis, referrals, social networks, case finding, incentives, India, health

Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India

NBER Working Paper No. w25279
Number of pages: 86 Posted: 19 Nov 2018 Last Revised: 30 Jan 2023
Jessica Goldberg, Mario Macis and Pradeep K. Chintagunta
University of Maryland, Department of Economics, Johns Hopkins University - Carey Business School and University of Chicago
Downloads 21 (976,790)

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75.

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Journal of Marketing Research 2019, Vol. 56(1) 37-56
Number of pages: 50 Posted: 30 Jan 2020 Last Revised: 04 Feb 2020
Kyung Park, Pradeep K. Chintagunta and Inho Suk
Purdue University, University of Chicago and State University of New York (SUNY) at Buffalo - School of Management
Downloads 60 (657,747)
Citation 4

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unpredicted abnormal event returns; unpredicted consumer demand; advertising budget; advertising effectiveness; persistence modeling

76.

Temporal Differences in the Role of Marketing Communication in New Product Categories

Narayanan, Sridhar, Puneet Manchanda and Pradeep K. Chintagunta (2005) “Temporal Differences in the Role of Marketing Communication for New Product Categories,” Journal of Marketing Research, Vol. 42, No. 3, pp. 278-291.
Posted: 22 Sep 2022
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago

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marketing communication, detailing, learning models, discrete choice models, structural models, generalized method of moments, pharmaceuticals, antihistamines

77.

Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets

Federico Rossi, Pradeep K. Chintagunta (2022) Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets. Marketing Science 42(4):794-818. https://doi.org/10.1287/mksc.2022.1416
Posted: 25 May 2021 Last Revised: 02 May 2024
Federico Rossi and Pradeep K. Chintagunta
Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago

Abstract:

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Loyalty Programs, Reward Programs, Pricing, Natural Experiment

78.

Commercial Success through Commercials? Advertising and Pay TV Operators

Journal of Marketing Research, forthcoming
Posted: 28 Jun 2019 Last Revised: 09 Jun 2021
Joonhyuk Yang, Jung Youn Lee and Pradeep K. Chintagunta
University of Notre Dame - Mendoza College of Business, Rice University - Jesse H. Jones Graduate School of Business and University of Chicago

Abstract:

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Advertising, Television service market, Cost advantage, Border strategy

79.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, University of Chicago, Goldman, Sachs & Co., Columbia University - Columbia Business School, Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

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Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

80.

An Empirical Test of Price Theories in the Market for Seasonal Goods

Posted: 30 Sep 2015
Gonca Soysal, Gonca Soysal and Pradeep K. Chintagunta
University of Texas at Dallas, Naveen Jindal School of ManagementUniversity of Arkansas - Sam M. Walton College of Business and University of Chicago

Abstract:

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Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods

81.
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Price Transparency and Retail Prices

Posted: 25 Jan 2015
Federico Rossi and Pradeep K. Chintagunta
Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago

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price transparency, posted prices, retail competition, price information, difference-in-differences

Price Transparency and Retail Prices

Chicago Booth Research Paper No. 15-11
Posted: 27 Mar 2015 Last Revised: 26 May 2017
Federico Rossi and Pradeep K. Chintagunta
Mitchell E. Daniels, Jr School of Business, Purdue University and University of Chicago

Abstract:

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price transparency, posted prices, retail competition, price information, difference-in-differences

82.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

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83.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada and Javier Cebollada
University of Chicago, HKU Business School and Universidad Publica de NavarraUniversidad Publica de Navarra

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channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping

84.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Abstract:

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Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

85.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin

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Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans

86.

Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 04 May 1998
Vrinda Kadiyali, Naufel J. Vilcassim and Pradeep K. Chintagunta
Cornell University - Samuel Curtis Johnson Graduate School of Management, London Business School and University of Chicago

Abstract:

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