Pradeep K. Chintagunta

University of Chicago

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

48

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CITATIONS
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194

Scholarly Papers (48)

1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,394 (1,907)
Citation 2

Abstract:

Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,320 (1,997)
Citation 6

Abstract:

Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models

3.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,687 (6,973)
Citation 18

Abstract:

Structural models, dynamic models, endogeneity

4.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,465 (8,401)

Abstract:

Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

5.

Response Modeling with Non-random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,250 (10,323)
Citation 35

Abstract:

Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods

6.
Downloads 1,098 ( 15,120)

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Downloads 1,098 (14,811)

Abstract:

Marketing Models of Consumer Demand

Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Harikesh Nair and Pradeep K. Chintagunta
Stanford University - Graduate School of Business and University of Chicago

Abstract:

7.

The Informative versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,040 (14,843)

Abstract:

Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

8.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 728 (22,880)
Citation 12

Abstract:

Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

9.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Public University of Navarre, Spain
Downloads 545 (31,625)
Citation 3

Abstract:

Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

10.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 499 (41,355)
Citation 8

Abstract:

Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

11.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 481 (42,129)
Citation 1

Abstract:

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, University of Connecticut and University of Chicago
Downloads 232 (109,843)

Abstract:

Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, University of Connecticut and University of Chicago
Downloads 205 (124,207)

Abstract:

Exclusive Arrangement, Distribution Channels, Wireless Service

13.

Estimating an SKU-level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Pradeep K. Chintagunta and Jean-Pierre Dubé
University of Chicago and University of Chicago - Booth School of Business
Downloads 401 (55,587)
Citation 3

Abstract:

Household scanner data, store-level scanner data, price endogeneity, heterogeneity

14.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 400 (55,587)
Citation 11

Abstract:

Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 383 (62,656)
Citation 48

Abstract:

high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitative Marketing and Economics, Forthcoming
Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Abstract:

High-technology products, indirect network effects, positive feedback, endogeneity

16.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina Kenan-Flagler Business School
Downloads 335 (54,220)
Citation 1

Abstract:

consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

17.

Recovering SKU-level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
David R. Bell, Andre Bonfrer and Pradeep K. Chintagunta
University of Pennsylvania - Marketing Department, Australian National University (ANU) and University of Chicago
Downloads 290 (80,971)

Abstract:

Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

18.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 218 (46,876)
Citation 1

Abstract:

Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

19.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 216 (111,252)
Citation 7

Abstract:

diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

20.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004
K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali
Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 204 (121,165)
Citation 10

Abstract:

Pricing Research, Competition, Competitive Strategy, Game Theory, Estimation and Other Statistical Techniques

21.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
Hongju Liu, Pradeep K. Chintagunta and Ting Zhu
University of Connecticut, University of Chicago and University of Chicago
Downloads 200 (118,371)
Citation 4

Abstract:

22.

Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 198 (117,235)
Citation 1

Abstract:

Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

23.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Richard Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin
Southern Methodist University (SMU) - Edwin L. Cox School of Business, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 183 (131,093)
Citation 7

Abstract:

nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

24.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 183 (127,503)
Citation 5

Abstract:

Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

25.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 182 (50,052)

Abstract:

26.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Number of pages: 55 Posted: 17 Aug 2016 Last Revised: 17 Jun 2017
Pradeep K. Chintagunta, Marco Shaojun Qin and Maria Ana Vitorino
University of Chicago, University of Minnesota - Carlson School of Management and University of Minnesota - Carlson School of Management
Downloads 170 (147,957)

Abstract:

tied goods, demand and supply estimation, licensing, single-serve coffee systems

27.

New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing

Chintagunta, Pradeep K., Ronald L. Goettler, and Minki Kim, "New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing," Journal of Marketing Research, vol. 49, (December 2012) 807-821.
Number of pages: 43 Posted: 26 Apr 2012 Last Revised: 18 Sep 2013
Pradeep K. Chintagunta, Ronald L. Goettler and Minki Kim
University of Chicago, University of Rochester - Simon School of Business and KAIST (Korea Advanced Institute of Science and Technology)
Downloads 163 (131,093)
Citation 2

Abstract:

uncertainty, learning, dynamic discrete choice, new drug diffusion

28.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 146 (137,757)
Citation 1

Abstract:

Service quality, customer retention, Bayesian learning, dynamic models

29.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 134 (123,355)

Abstract:

Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

30.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Yale University - Department of Economics, Yale School of Management, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 121 (137,104)

Abstract:

structural models; econometrics; complements

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina Kenan-Flagler Business School and University of Chicago
Downloads 90 (242,738)

Abstract:

Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina Kenan-Flagler Business School and University of Chicago
Downloads 22 (453,362)

Abstract:

competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

32.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008,
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 104 (80,097)

Abstract:

33.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 90 (108,926)

Abstract:

pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

34.

Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Ram Bala, Pradeep Bhardwaj and Pradeep K. Chintagunta
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
Downloads 74 (112,206)

Abstract:

product recalls, category effects, competition, sales effort

35.

Investigating Brand Preferences Across Social Groups and Consumption Contexts

Quantitative Marketing and Economics, Forthcoming
Number of pages: 38 Posted: 28 Apr 2012
Minki Kim and Pradeep K. Chintagunta
KAIST (Korea Advanced Institute of Science and Technology) and University of Chicago
Downloads 69 (253,536)

Abstract:

Heterogeneous brand preferences, Social group and consumption context, Random coefficients logit model

36.

Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors

NBER Working Paper No. w14252
Number of pages: 49 Posted: 18 Aug 2008
Pradeep K. Chintagunta, Renna Jiang and Ginger Zhe Jin
University of Chicago, University of California, Davis - Graduate School of Management and University of Maryland - Department of Economics
Downloads 22 (409,466)
Citation 7

Abstract:

37.

Intra-Household Heterogeneity and Targeting

Number of pages: 48 Posted: 05 Jan 2017
Hernan Alejandro Bruno, Javier Cebollada and Pradeep K. Chintagunta
University of Cologne - Faculty of Management, Economics and Social Sciences, Public University of Navarre, Spain and University of Chicago
Downloads 0 (388,473)

Abstract:

Choice Model, Targeting, Heterogeneity

38.

Price Uncertainty and Market Power in Retail Gasoline: The Role of Price Signs on an Italian Highway

Chicago Booth Research Paper No. 16-15
Number of pages: 45 Posted: 29 Aug 2016
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago
Downloads 0 (275,704)

Abstract:

Consumer search, Price Uncertainty, Retail Competition, Retail Gasoline

39.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing, University of Chicago, Goldman, Sachs & Co., Columbia Business School - Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

Abstract:

Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

40.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 0 (24,835)
Citation 1

Abstract:

41.

Brand Performance at Walmart versus Supermarkets – The Role of Marketing Mix and Consumer Format Loyalty

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008,
Number of pages: 46 Posted: 25 Nov 2015 Last Revised: 15 Jul 2017
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, University of Chicago, University of Chicago and University of Chicago - Marketing Management
Downloads 0 (123,355)

Abstract:

retailing, brand performance, Walmart, prices, assortment

42.

An Empirical Test of Price Theories in the Market for Seasonal Goods

Number of pages: 49 Posted: 30 Sep 2015
Gonca Soysal and Pradeep K. Chintagunta
University of Texas at Dallas, Naveen Jindal School of Management and University of Chicago
Downloads 0 (237,475)

Abstract:

Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods

Price Transparency and Retail Prices

Posted: 25 Jan 2015
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago

Abstract:

price transparency, posted prices, retail competition, price information, difference-in-differences

Price Transparency and Retail Prices

Chicago Booth Research Paper No. 15-11
Posted: 27 Mar 2015 Last Revised: 26 May 2017
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago

Abstract:

price transparency, posted prices, retail competition, price information, difference-in-differences

44.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

Abstract:

45.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Public University of Navarre, Spain

Abstract:

channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping

46.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

Abstract:

Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

47.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin

Abstract:

Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans

48.

Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 04 May 1998
Vrinda Kadiyali, Naufel J. Vilcassim and Pradeep K. Chintagunta
Cornell University - Samuel Curtis Johnson Graduate School of Management, London Business School and University of Chicago

Abstract: