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Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter
Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models
Structural models, dynamic models, endogeneity
Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods
Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods
Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines
Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures
Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping
Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods
Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance
Exclusive Arrangement, Distribution Channels, Wireless Service
consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables
retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix
Household scanner data, store-level scanner data, price endogeneity, heterogeneity
Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing
high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management
High-technology products, indirect network effects, positive feedback, endogeneity
Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU
pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game
product recalls, category effects, competition, sales effort
tied goods, demand and supply estimation, licensing, single-serve coffee systems
diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management
Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing
Technology products, product adoption, multiple categories, complementarity, forward-looking consumers
Pricing Research, Competition, Competitive Strategy, Game Theory, Estimation and Other Statistical Techniques
nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data
structural models; econometrics; complements
Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management
uncertainty, learning, dynamic discrete choice, new drug diffusion
Service quality, customer retention, Bayesian learning, dynamic models
Consumer search, Price Uncertainty, Retail Competition, Retail Gasoline
Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout
competitive reaction, market exit, pricing, agglomeration, automobiles, bailout
Heterogeneous brand preferences, Social group and consumption context, Random coefficients logit model
Consumer Search, Sequential Search
Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time
Choice Model, Targeting, Heterogeneity
online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews
rebranding, instrumental variable, brand strength, franchise, hotels
Dynamic Pricing, Seasonal Goods, Empirical Testing, Theory Testing
tuberculosis, referrals, social networks, case finding, incentives, India, health
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Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions
Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods
price transparency, posted prices, retail competition, price information, difference-in-differences
channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping
Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry
Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans
