Pradeep K. Chintagunta

University of Chicago

Professor

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago

    • Email
    • Tel: 773-702-8015
    • Fax: 773-702-0458
SCHOLARLY PAPERS

65

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332

CROSSREF CITATIONS

116

Scholarly Papers (65)

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1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,041 (2,640)

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Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,964 (2,734)
Citation 5

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Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models

3.

Structural Modeling in Marketing: Review and Assessment

Number of pages: 28 Posted: 13 Sep 2004
Pradeep K. Chintagunta, Tulin Erdem, Peter E. Rossi and Michel Wedel
University of Chicago, University of California, Berkeley - Marketing Group, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 1,880 (9,633)
Citation 10

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Structural models, dynamic models, endogeneity

4.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,723 (11,078)
Citation 2

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

5.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,501 (13,760)
Citation 28

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Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods

6.

Marketing Models of Consumer Demand

Downloads 1,280 ( 17,569)
Citation 2

Marketing Models of Consumer Demand

Chicago Booth Research Paper 11-11
Number of pages: 40 Posted: 02 Dec 2010 Last Revised: 02 Mar 2011
Pradeep K. Chintagunta and Harikesh Nair
University of Chicago and Stanford University - Graduate School of Business
Downloads 1,280 (17,256)
Citation 2

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Marketing Models of Consumer Demand

Stanford Graduate School of Business Research Paper No. 2072
Posted: 04 Dec 2010
Harikesh Nair and Pradeep K. Chintagunta
Stanford University - Graduate School of Business and University of Chicago

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7.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,246 (18,336)
Citation 13

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8.

The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,200 (19,424)
Citation 36

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Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

9.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,083 (22,653)
Citation 9

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10.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 1,043 (23,932)
Citation 72

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

11.

Quantifying Transaction Costs in Online/Offline Grocery Channel Choice

Chicago Booth School of Business Research Paper No. 09-08
Number of pages: 49 Posted: 08 Feb 2009 Last Revised: 01 Sep 2011
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra
Downloads 764 (37,079)
Citation 2

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Channel Choice, Online Grocery Shopping, Transaction Costs, Plausibly Exogenous, Hierarchical Bayesian, Green Shopping

12.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Downloads 736 ( 39,004)
Citation 1

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 468 (69,243)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 268 (130,559)

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

13.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 573 (54,319)
Citation 11

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Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

14.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 571 (54,559)
Citation 2

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15.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 554 (56,670)
Citation 19

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16.

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Number of pages: 79 Posted: 27 Oct 2013 Last Revised: 04 Feb 2016
Elisabeth Honka and Pradeep K. Chintagunta
University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 548 (57,455)
Citation 28

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Consumer Search, Simultaneous Search, Sequential Search, Auto Insurance

17.

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Downloads 536 ( 59,105)
Citation 2

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Number of pages: 38 Posted: 21 Nov 2011
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, University of Connecticut and University of Chicago
Downloads 314 (110,255)
Citation 1

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Exclusive Arrangement, Distribution Channels, Wireless Service

Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone

Chicago Booth Research Paper No. 13-09, NET Institute Working Paper No. 11-35
Number of pages: 35 Posted: 24 Nov 2011 Last Revised: 19 Apr 2013
Ting Zhu, Hongju Liu and Pradeep K. Chintagunta
University of Chicago, University of Connecticut and University of Chicago
Downloads 222 (157,480)
Citation 2

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Exclusive Arrangement, Distribution Channels, Wireless Service

18.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 501 (64,294)
Citation 10

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

19.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 497 (64,938)
Citation 24

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Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

20.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper
Number of pages: 28 Posted: 08 Sep 2003
Pradeep K. Chintagunta and Jean-Pierre Dubé
University of Chicago and University of Chicago - Booth School of Business
Downloads 483 (67,236)
Citation 12

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Household scanner data, store-level scanner data, price endogeneity, heterogeneity

21.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Downloads 409 ( 82,163)
Citation 31

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948
Number of pages: 44 Posted: 22 Jul 2003
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 409 (81,416)
Citation 31

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high-technology products, indirect network effects, positive feedback, endogeneity, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Posted: 08 Jan 2004
Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé
Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

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High-technology products, indirect network effects, positive feedback, endogeneity

22.

Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Ram Bala, Pradeep Bhardwaj and Pradeep K. Chintagunta
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
Downloads 339 (101,901)
Citation 4

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product recalls, category effects, competition, sales effort

23.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Pradeep K. Chintagunta, Marco Qin and Maria Ana Vitorino
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 336 (102,988)
Citation 3

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tied goods, demand and supply estimation, licensing, single-serve coffee systems

24.

Promotion Spillovers: Drug Detailing in Combination Therapy

Marketing Science, Forthcoming
Number of pages: 58 Posted: 08 Mar 2014 Last Revised: 29 Jul 2016
Hongju Liu, Qiang Liu and Pradeep K. Chintagunta
University of Connecticut, Purdue University - Krannert School of Management and University of Chicago
Downloads 336 (102,988)
Citation 3

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pharmaceutical marketing; combination therapy; spillover; free riding; dynamic oligopoly game

25.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
David R. Bell, Andre Bonfrer and Pradeep K. Chintagunta
University of Pennsylvania - Marketing Department, Deakin University and University of Chicago
Downloads 325 (106,830)
Citation 12

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

26.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 264 (133,243)
Citation 6

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

27.

Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations

Stanford University Graduate School of Business Research Paper No. 1950
Number of pages: 34 Posted: 17 Nov 2006
Harikesh Nair, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago
Downloads 260 (135,387)

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diffusion, cross-country analysis, pharmaceuticals, Hierarchical Bayes, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

28.

Complementarities and the Demand for Home Broadband Internet Services

Chicago Booth School of Business Research Paper No. 08-30
Number of pages: 54 Posted: 20 Oct 2008 Last Revised: 24 Feb 2015
Hongju Liu, Pradeep K. Chintagunta and Ting Zhu
University of Connecticut, University of Chicago and University of Chicago
Downloads 225 (155,853)
Citation 6

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29.

Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 224 (156,549)
Citation 3

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Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

30.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004
K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali
Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 224 (156,549)
Citation 6

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Pricing Research, Competition, Competitive Strategy, Game Theory, Estimation and Other Statistical Techniques

31.

Structural Models of Complementary Choices

Marketing Letters, Forthcoming, Fisher College of Business Working Paper No. RP 2014-05-02
Number of pages: 27 Posted: 13 Aug 2014
Steven Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg M. Allenby, Bharat N. Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Yale University - Department of Economics, University of Cambridge - Judge Business School, Harvard Business School, Universidad de Chile, University of California, San Diego (UCSD) - Rady School of Management, Ohio State University (OSU) - Department of Marketing and Logistics, Harvard University - Strategy Unit, University of Chicago, University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy, University of California, Berkeley - Haas School of Business and Johns Hopkins University - Carey Business School
Downloads 222 (157,868)
Citation 10

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structural models; econometrics; complements

32.

Estimation of Sequential Search Model

Number of pages: 71 Posted: 21 Jul 2018 Last Revised: 09 May 2019
Jae Hyen Chung, Pradeep K. Chintagunta and Sanjog Misra
The Chinese University of Hong Kong (CUHK) - CUHK Business School, University of Chicago and University of Chicago - Booth School of Business
Downloads 220 (159,205)
Citation 1

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Consumer Search, Sequential Search

33.

What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales

Number of pages: 64 Posted: 25 Aug 2018 Last Revised: 28 Jul 2019
Ali Goli and Pradeep K. Chintagunta
University of Chicago - Booth School of Business and University of Chicago
Downloads 217 (161,967)

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cross-category effects, tobacco marketing, customer loyalty, difference-in-differences

34.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Richard Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin
Independent, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 211 (165,550)
Citation 17

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nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

35.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949
Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008
Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta
Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 211 (165,550)
Citation 4

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Discrete/continuous demand, logit demand system, aggregate data, price endogeneity, primary and secondary demand, econometrics, economic policy, empirical industrial organization, market research, marketing strategy, product management

36.

New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing

Chintagunta, Pradeep K., Ronald L. Goettler, and Minki Kim, "New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing," Journal of Marketing Research, vol. 49, (December 2012) 807-821.
Number of pages: 43 Posted: 26 Apr 2012 Last Revised: 18 Sep 2013
Pradeep K. Chintagunta, Ronald L. Goettler and Minki Kim
University of Chicago, University of Rochester - Simon School of Business and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 205 (170,251)
Citation 6

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uncertainty, learning, dynamic discrete choice, new drug diffusion

37.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 202 (172,628)
Citation 6

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Service quality, customer retention, Bayesian learning, dynamic models

38.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
Raluca Ursu, Qingliang Wang and Pradeep K. Chintagunta
New York University - Stern School of Business, Northwestern Polytechnical University and University of Chicago
Downloads 183 (188,770)
Citation 6

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

39.

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway

Chicago Booth Research Paper No. 16-15
Number of pages: 46 Posted: 29 Aug 2016 Last Revised: 07 Oct 2020
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago
Downloads 156 (216,397)
Citation 2

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Consumer search, Price Uncertainty, Retail Competition, Retail Gasoline

40.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
Ali Goli, Pradeep K. Chintagunta and S. Sriram
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 147 (227,260)

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Online education, User engagement, Causal Inference

41.

Price Reactions to Rivals' Local Channel Exits

Downloads 144 (230,969)
Citation 3

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Chicago
Downloads 113 (279,172)
Citation 3

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Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Chicago
Downloads 31 (538,237)

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competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

42.

Income and Wealth Effects on Consumer Packaged Goods Purchases

Number of pages: 49 Posted: 07 Jan 2020 Last Revised: 03 Mar 2020
Shirsho Biswas, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 132 (247,627)

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Income and wealth effects; business cycles and consumer expenditures; store, category and brand expenditure shares; consumer packaged goods

43.

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Forthcoming in Marketing Science , Georgia Tech Scheller College of Business Research Paper No. 18-36
Number of pages: 56 Posted: 03 Oct 2018
O. Cem Ozturk, Pradeep K. Chintagunta and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 115 (274,232)
Citation 2

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Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time

44.

Search and Learning at a Daily Deals Website

Forthcoming in Marketing Science
Number of pages: 66 Posted: 14 Apr 2019
Mandy Hu, Chu (Ivy) Dang and Pradeep K. Chintagunta
The Chinese University of Hong Kong (CUHK) - Department of Marketing, The University of Hong Kong and University of Chicago
Downloads 114 (275,991)

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45.

Commercial Success through Commercials? Advertising and Satellite TV Operators

Number of pages: 72 Posted: 28 Jun 2019 Last Revised: 28 Dec 2020
Joonhyuk Yang, Jung Youn Lee and Pradeep K. Chintagunta
Stanford Graduate School of Business, Northwestern University, Kellogg School of Management and University of Chicago
Downloads 107 (288,500)

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Advertising, Television service market, Advertising scale economies, Cost advantage, Border strategy

46.

Investigating Brand Preferences Across Social Groups and Consumption Contexts

Quantitative Marketing and Economics, Forthcoming
Number of pages: 38 Posted: 28 Apr 2012
Minki Kim and Pradeep K. Chintagunta
College of Business, Korea Advanced Institute of Science and Technology (KAIST) and University of Chicago
Downloads 103 (296,116)

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Heterogeneous brand preferences, Social group and consumption context, Random coefficients logit model

47.

Search Revisits

NYU Stern School of Business
Number of pages: 48 Posted: 08 Jul 2020
Chu (Ivy) Dang, Raluca Ursu and Pradeep K. Chintagunta
The University of Hong Kong, New York University - Stern School of Business and University of Chicago
Downloads 78 (352,307)
Citation 1

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consumer search, search revisits, consideration sets, click-stream data, re-targeting

48.

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Journal of Marketing Research: December 2015, Vol. 52, No. 6, pp. 865-878
Number of pages: 45 Posted: 03 Jan 2018
Yi-Lin Tsai, Chekitan Dev and Pradeep K. Chintagunta
University of Delaware - Alfred Lerner College of Business and Economics, Cornell University - School of Hotel Administration and University of Chicago
Downloads 76 (357,585)

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rebranding, instrumental variable, brand strength, franchise, hotels

49.

Intra-Household Heterogeneity and Targeting

Number of pages: 48 Posted: 05 Jan 2017
Hernan Bruno, Javier Cebollada and Pradeep K. Chintagunta
University of Cologne - Faculty of Management, Economics and Social Sciences, Universidad Publica de NavarraUniversidad Publica de Navarra and University of Chicago
Downloads 61 (402,013)

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Choice Model, Targeting, Heterogeneity

50.

Learning-by-Doing and Preference Discovery in Video Game Play

Number of pages: 50 Posted: 18 Sep 2019 Last Revised: 25 Sep 2019
Charles Zou and Pradeep K. Chintagunta
University of Chicago and University of Chicago
Downloads 58 (412,128)

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Bayesian learning, multiple discrete continuity, video game, advertising

51.

The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs

Chicago Booth Research Paper No. 20-14 , Initiative on Global Markets Paper No. 172
Number of pages: 74 Posted: 28 May 2020
Stephen J. Anderson, Pradeep K. Chintagunta, Frank Germann and Naufel Vilcassim
Stanford Graduate School of Business, University of Chicago, University of Notre Dame and affiliation not provided to SSRN
Downloads 54 (425,932)

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Volunteer marketers, international business professionals, product differentiation, marketing-entrepreneurship interface, firm growth, emerging markets, linguistic analysis, randomized controlled field experiment

52.

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Number of pages: 33 Posted: 20 Jan 2019
Gonca Soysal and Pradeep K. Chintagunta
University of Arkansas - Sam M. Walton College of Business and University of Chicago
Downloads 48 (448,247)

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Dynamic Pricing, Seasonal Goods, Empirical Testing, Theory Testing

53.

Information, Learning, and Drug Diffusion: The Case of Cox-2 Inhibitors

NBER Working Paper No. w14252
Number of pages: 49 Posted: 18 Aug 2008 Last Revised: 31 Jul 2012
Pradeep K. Chintagunta, Renna Jiang and Ginger Zhe Jin
University of Chicago, University of California, Davis - Graduate School of Management and University of Maryland - Department of Economics
Downloads 34 (509,485)
Citation 5

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54.

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Journal of Marketing Research 2019, Vol. 56(1) 37-56
Number of pages: 50 Posted: 30 Jan 2020 Last Revised: 04 Feb 2020
Kyung Park, Pradeep K. Chintagunta and Inho Suk
Purdue University, University of Chicago and State University of New York (SUNY) at Buffalo - School of Management
Downloads 21 (585,008)

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unpredicted abnormal event returns; unpredicted consumer demand; advertising budget; advertising effectiveness; persistence modeling

55.

Comparative Messaging, Learning and Forgetting: Evidence from Pharmaceutical Drug Detailing

Number of pages: 47 Posted: 11 Sep 2020
Xiaojing Dong, Ying Xie and Pradeep K. Chintagunta
Santa Clara University, University of Texas at Dallas and University of Chicago
Downloads 15 (625,053)

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56.

Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India

Downloads 14 (632,236)
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Leveraging Patients' Social Networks to Overcome Tuberculosis Underdetection: A Field Experiment in India

IZA Discussion Paper No. 11942
Number of pages: 60 Posted: 17 Dec 2018
Jessica Goldberg, Mario Macis and Pradeep K. Chintagunta
University of Maryland, Department of Economics, Johns Hopkins University - Carey Business School and University of Chicago
Downloads 13 (664,180)
Citation 1

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tuberculosis, referrals, social networks, case finding, incentives, India, health

Incentivized Peer Referrals for Tuberculosis Screening: Evidence from India

NBER Working Paper No. w25279
Number of pages: 89 Posted: 19 Nov 2018
Jessica Goldberg, Mario Macis and Pradeep K. Chintagunta
University of Maryland, Department of Economics, Johns Hopkins University - Carey Business School and University of Chicago
Downloads 1 (770,815)

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57.

Geography as Branding: Descriptive Evidence from Taobao

Quantitative Marketing and Economics 2021
Number of pages: 45
Pradeep K. Chintagunta and Junhong Chu
University of Chicago and NUS Business School
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Geographic associations, Place marketing, Location branding, Country-of-origin effect, Reputation mechanism, Asymmetric geographic preferences, Peer-to-peer platforms, Trust, Socioeconomic and cultural similarity

58.

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Marketing Letters, Volume 8, Issue 3, pp 335-348, 1997
Posted: 09 Jun 2016
Wayne S. DeSarbo, Asim Ansari, Pradeep K. Chintagunta, Charles P. Himmelberg, Kamel Jedidi, Richard Johnson, Wagner A. Kamakura, Peter Lenk, Kannan Srinivasan and Michel Wedel
Pennsylvania State University, Columbia Business School - Marketing, University of Chicago, Goldman, Sachs & Co., Columbia Business School - Marketing, Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Maryland - Robert H. Smith School of Business, Marketing Department

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Heterogeneity, latent structure models, cluster-wise regression, random coefficients models, compound distributions

59.

An Empirical Test of Price Theories in the Market for Seasonal Goods

Posted: 30 Sep 2015
Gonca Soysal and Pradeep K. Chintagunta
University of Arkansas - Sam M. Walton College of Business and University of Chicago

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Seasonal Goods, Dynamic Pricing, Inter-temporal Price Dscrimination, Demand Learning, Perishability, Retailing, Short life-cycle Goods

60.

Price Transparency and Retail Prices

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Price Transparency and Retail Prices

Posted: 25 Jan 2015
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago

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price transparency, posted prices, retail competition, price information, difference-in-differences

Price Transparency and Retail Prices

Chicago Booth Research Paper No. 15-11
Posted: 27 Mar 2015 Last Revised: 26 May 2017
Federico Rossi and Pradeep K. Chintagunta
Purdue University - Krannert School of Management and University of Chicago

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price transparency, posted prices, retail competition, price information, difference-in-differences

61.

Editorial — Marketing Science: A Strategic Review

Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763
Posted: 12 Nov 2013
Pradeep K. Chintagunta, Dominique M Hanssens, John R. Hauser, Jagmohan S. Raju, Kannan Srinivasan and Richard Staelin
University of Chicago, University of California, Los Angeles (UCLA) - Anderson School of Management, MIT Sloan School of Management, University of Pennsylvania - Marketing Department, Carnegie Mellon University and Duke University - Fuqua School of Business

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62.

Quantifying Transaction Costs in Online/Off-Line Grocery Channel Choice

Marketing Science, Vol. 31, No. 1, 2012; pp. 96-114; DOI: 10.1287/mksc.1110.0678
Posted: 24 Oct 2012
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
University of Chicago, NUS Business School and Universidad Publica de NavarraUniversidad Publica de Navarra

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channel choice, online grocery shopping, transaction costs, plausibly exogenous, hierarchical Bayesian, green shopping

63.

Roi Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions

Journal of Marketing, Vol. 68, October 2004
Posted: 05 Jun 2011
Sridhar Narayanan, Ramarao Desiraju and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Central Florida - College of Business Administration and University of Chicago

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Marketing Communications, Interactions, Detailing, DTC, Discrete Choice Models, Generalized Method of Moments, Pharmaceutical Industry

64.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Sridhar Narayanan, Pradeep K. Chintagunta and Eugenio J. Miravete
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin

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Self-Selection, Uncertainty, Value of Information, Discrete/Continuous Models, Learning Models, Telecommunications, Optional Calling Plans

65.

Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 04 May 1998
Vrinda Kadiyali, Naufel J. Vilcassim and Pradeep K. Chintagunta
Cornell University - Samuel Curtis Johnson Graduate School of Management, London Business School and University of Chicago

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