Sanjay K. Dhar

University of Chicago - Marketing Management

Associate Professor of Marketing

Rosenwald 331C

Chicago, IL 60637

United States

  • University of Chicago - Marketing Management

    • Email
    • Tel: 773-702-3005
    • Fax: 773-702-0458
SCHOLARLY PAPERS

10

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SSRN CITATIONS
Rank 16,694

SSRN RANKINGS

Top 16,694

in Total Papers Citations

24

CROSSREF CITATIONS

43

Scholarly Papers (10)

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1.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,121 (24,068)
Citation 9

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2.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 803 (38,561)
Citation 10

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3.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Downloads 791 ( 39,359)
Citation 2

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 483 (73,717)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 308 (123,695)
Citation 2

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

4.

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Number of pages: 38 Posted: 28 Nov 2003
Peter E. Rossi, Sanjay K. Dhar and Peter Boatwright
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Marketing Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 770 (40,860)
Citation 4

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retailing, promotions, price sensitivity, retail competition

5.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 589 (58,107)
Citation 14

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

6.

Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data

Number of pages: 81 Posted: 07 Jan 2020 Last Revised: 16 Oct 2021
Shirsho Biswas, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 192 (197,739)

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Income and wealth effects; business cycles and consumer expenditures; store, category and brand expenditure shares; consumer packaged goods

7.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 51 Posted: 06 Jul 2021 Last Revised: 03 Aug 2021
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 102 (324,467)

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

8.

The Effect of the WIC Program on Consumption Patterns in the Cereal Category

Quantitative Marketing and Economics 16 (1), 79-109
Number of pages: 43 Posted: 12 Nov 2019
Romana Khan, Ting Zhu and Sanjay K. Dhar
affiliation not provided to SSRN, Purdue University - Krannert School of Management and University of Chicago - Marketing Management
Downloads 40 (522,801)
Citation 1

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Public Policy, Food Subsidies, Brand Management

9.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 36 (542,616)
Citation 3

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10.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

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category management, delegation, distribution channels, retailing, suppy chain collaboration