Sanjay K. Dhar

University of Chicago - Marketing Management

Associate Professor of Marketing

Rosenwald 331C

Chicago, IL 60637

United States

  • University of Chicago - Marketing Management

    • Email
    • Tel: 773-702-3005
    • Fax: 773-702-0458
SCHOLARLY PAPERS

10

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Top 16,350

in Total Papers Citations

24

CROSSREF CITATIONS

43

Scholarly Papers (10)

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1.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
William Minseuk Cha, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,222 (24,099)
Citation 9

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2.

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Downloads 867 ( 39,303)
Citation 2

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 516 (76,282)
Citation 1

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
Pranav Jindal, Ting Zhu, Pradeep K. Chintagunta and Sanjay K. Dhar
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 351 (119,796)
Citation 2

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

3.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 814 (42,829)
Citation 10

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4.

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Number of pages: 38 Posted: 28 Nov 2003
Peter E. Rossi, Sanjay K. Dhar and Peter Boatwright
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Marketing Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 779 (45,370)
Citation 4

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retailing, promotions, price sensitivity, retail competition

5.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 601 (63,664)
Citation 14

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

6.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 255 (168,002)

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

7.

Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data

Number of pages: 81 Posted: 07 Jan 2020 Last Revised: 16 Oct 2021
Shirsho Biswas, Pradeep K. Chintagunta and Sanjay K. Dhar
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 250 (171,248)

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Income and wealth effects; business cycles and consumer expenditures; store, category and brand expenditure shares; consumer packaged goods

8.

The Effect of the WIC Program on Consumption Patterns in the Cereal Category

Quantitative Marketing and Economics 16 (1), 79-109
Number of pages: 43 Posted: 12 Nov 2019
Romana Khan, Ting Zhu and Sanjay K. Dhar
affiliation not provided to SSRN, Purdue University - Krannert School of Management and University of Chicago - Marketing Management
Downloads 52 (515,268)
Citation 1

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Public Policy, Food Subsidies, Brand Management

9.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 37 (587,981)
Citation 3

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10.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar and Yusong Wang
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

Abstract:

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category management, delegation, distribution channels, retailing, suppy chain collaboration