Sanjay K. Dhar

University of Chicago - Marketing Management

Associate Professor of Marketing

Rosenwald 331C

Chicago, IL 60637

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 15,733

SSRN RANKINGS

Top 15,733

in Total Papers Downloads

2,998

CITATIONS
Rank 19,473

SSRN RANKINGS

Top 19,473

in Total Papers Citations

24

Scholarly Papers (7)

1.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 763 (31,312)
Citation 27

Abstract:

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2.

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Number of pages: 38 Posted: 28 Nov 2003
Peter E. Rossi, Sanjay K. Dhar and Peter Boatwright
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Marketing Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 737 (32,803)
Citation 8

Abstract:

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retailing, promotions, price sensitivity, retail competition

3.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 550 (48,442)
Citation 13

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 419 (67,242)
Citation 1

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Point-of-Sale Marketing Mix and Brand Performance – The Moderating Role of Retail Format and Brand Type

Number of pages: 54 Posted: 02 Mar 2018 Last Revised: 05 Dec 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 61 (353,955)

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

5.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 440 (64,201)
Citation 6

Abstract:

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6.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 28 (470,926)
Citation 11

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7.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

Abstract:

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category management, delegation, distribution channels, retailing, suppy chain collaboration