Sanjay K. Dhar

University of Chicago - Marketing Management

Associate Professor of Marketing

Rosenwald 331C

Chicago, IL 60637

United States

SCHOLARLY PAPERS

10

DOWNLOADS
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Top 14,562

in Total Papers Downloads

4,877

SSRN CITATIONS
Rank 16,350

SSRN RANKINGS

Top 16,350

in Total Papers Citations

24

CROSSREF CITATIONS

43

Scholarly Papers (10)

1.

Food Purchases During the Great Recession

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-008
Number of pages: 46 Posted: 14 Jan 2015 Last Revised: 28 Aug 2016
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 1,222 (24,099)
Citation 9

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Point-of-Sale Marketing Mix and Brand Performance - The Moderating Role of Retail Format and Brand Type

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-008
Number of pages: 51 Posted: 25 Nov 2015 Last Revised: 21 Feb 2018
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 516 (76,282)
Citation 1

Abstract:

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, assortment, marketing mix

Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types

Journal of Marketing
Number of pages: 56 Posted: 02 Mar 2018 Last Revised: 04 Dec 2020
UNC Kenan-Flagler Business School, Purdue University - Krannert School of Management, University of Chicago and University of Chicago - Marketing Management
Downloads 351 (119,796)
Citation 2

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retailing, brand share, supermarkets, mass merchandisers, drug stores, prices, line length, marketing mix, shopping costs

3.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003
Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 814 (42,829)
Citation 10

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4.

The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Number of pages: 38 Posted: 28 Nov 2003
Peter E. Rossi, Sanjay K. Dhar and Peter Boatwright
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Marketing Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 779 (45,370)
Citation 4

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retailing, promotions, price sensitivity, retail competition

5.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 601 (63,664)
Citation 14

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Endogenous Sunk Costs, Market Structure, Advertising, Entry, Geography

6.

Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales

Number of pages: 66 Posted: 06 Jul 2021 Last Revised: 14 Mar 2022
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 255 (168,002)

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Tobacco Marketing, Product Placement, Public Policy, Border Strategy, TV Advertising.

7.

Do Households' Budget Allocations Vary with Economic Factors? Evidence from Nielsen Data

Number of pages: 81 Posted: 07 Jan 2020 Last Revised: 16 Oct 2021
University of Washington - Michael G. Foster School of Business, University of Chicago and University of Chicago - Marketing Management
Downloads 250 (171,248)

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Income and wealth effects; business cycles and consumer expenditures; store, category and brand expenditure shares; consumer packaged goods

8.

The Effect of the WIC Program on Consumption Patterns in the Cereal Category

Quantitative Marketing and Economics 16 (1), 79-109
Number of pages: 43 Posted: 12 Nov 2019
Romana Khan, Ting Zhu and Sanjay K. Dhar
affiliation not provided to SSRN, Purdue University - Krannert School of Management and University of Chicago - Marketing Management
Downloads 52 (515,268)
Citation 1

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Public Policy, Food Subsidies, Brand Management

9.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 37 (587,981)
Citation 3

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10.

Competitive Consequences of Using a Category Captain

Management Science, Vol. 56, No. 10, pp. 1739-1765, 2010
Posted: 19 Sep 2011 Last Revised: 05 Apr 2012
University of Texas at Dallas - Naveen Jindal School of Management, University of Pennsylvania - Marketing Department, University of Chicago - Marketing Management and Fudan University - School of Management

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category management, delegation, distribution channels, retailing, suppy chain collaboration