France Leclerc

University of Chicago - Marketing Management

Assistant Professor of Marketing

Walker 407A

Chicago, IL 60637

United States

  • University of Chicago - Marketing Management

    • Email
    • Tel: 773-702-1928
    • Fax: 773-702-0458
SCHOLARLY PAPERS

3

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247

SSRN CITATIONS
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10

CROSSREF CITATIONS

17

Scholarly Papers (3)

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1.

Will Products Look More Attractive When Presented Separately or Together?

Journal of Consumer Research, Vol. 25, No. 2, 1998
Number of pages: 13 Posted: 11 Oct 2006
Christopher K. Hsee and France Leclerc
University of Chicago - Booth School of Business and University of Chicago - Marketing Management
Downloads 98 (282,410)
Citation 10

Abstract:

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joint evaluation, separate evaluation, reference, evaluability

2.

Narrow Focusing: Why the Relative Position of a Product within its Category Matters More than it Should?

Marketing Science, Vol. 24, 2005
Number of pages: 32 Posted: 11 Oct 2006
France Leclerc, Christopher K. Hsee and Joseph Nunes
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 88 (302,464)

Abstract:

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evaluability, joint evaluation, separate evaluation, reference

3.

Narrow Focusing: Why the Relative Position of a Good in its Category Matters More than it Should

Marketing Science, Vol. 24, No. 2, pp. 194-205, 2005
Number of pages: 12 Posted: 11 Jun 2007 Last Revised: 19 May 2008
France Leclerc, Christopher K. Hsee and Joseph Nunes
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 61 (371,647)

Abstract:

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brand choice, brand product management, ranking effect, narrow focusing, evaluability