France Leclerc

University of Chicago - Marketing Management

Assistant Professor of Marketing

Walker 407A

Chicago, IL 60637

United States

SCHOLARLY PAPERS

3

DOWNLOADS

247

SSRN CITATIONS
Rank 27,193

SSRN RANKINGS

Top 27,193

in Total Papers Citations

10

CROSSREF CITATIONS

17

Scholarly Papers (3)

1.

Will Products Look More Attractive When Presented Separately or Together?

Journal of Consumer Research, Vol. 25, No. 2, 1998
Number of pages: 13 Posted: 11 Oct 2006
Christopher K. Hsee and France Leclerc
University of Chicago - Booth School of Business and University of Chicago - Marketing Management
Downloads 98 (282,410)
Citation 10

Abstract:

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joint evaluation, separate evaluation, reference, evaluability

2.

Narrow Focusing: Why the Relative Position of a Product within its Category Matters More than it Should?

Marketing Science, Vol. 24, 2005
Number of pages: 32 Posted: 11 Oct 2006
France Leclerc, Christopher K. Hsee and Joseph Nunes
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 88 (302,464)

Abstract:

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evaluability, joint evaluation, separate evaluation, reference

3.

Narrow Focusing: Why the Relative Position of a Good in its Category Matters More than it Should

Marketing Science, Vol. 24, No. 2, pp. 194-205, 2005
Number of pages: 12 Posted: 11 Jun 2007 Last Revised: 19 May 2008
France Leclerc, Christopher K. Hsee and Joseph Nunes
University of Chicago - Marketing Management, University of Chicago - Booth School of Business and University of Southern California - Marshall School of Business
Downloads 61 (371,647)

Abstract:

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brand choice, brand product management, ranking effect, narrow focusing, evaluability