Martin Vonk

Avans University

Professor Cobbenhagenlaan 13

Tilburg

Netherlands

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Scholarly Papers (1)

1.

360º Dofir-Model for Identity, Image and Reputation

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Number of pages: 14 Posted: 20 Sep 2014
Tom Spanjaard and Martin Vonk
Avans University and Avans University
Downloads 350 (160,818)

Abstract:

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Organizational identity, image, reputation, NGO, touch point, DOFIR, innovation, 360, branding, brand management