Surendra Rajiv

University of Chicago - Marketing Management

Assistant Professor of Marketing

Rosenwald 318B

Chicago, IL 60637

United States

  • University of Chicago - Marketing Management

    • Email
    • Tel: 773-702-9896
    • Fax: 773-702-0458
SCHOLARLY PAPERS

3

DOWNLOADS
Rank 43,490

SSRN RANKINGS

Top 43,490

in Total Papers Downloads

2,217

SSRN CITATIONS

7

CROSSREF CITATIONS

0

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

Active Versus Passive Loyalty: A Structural Model of Consideration Set Formation

Review of Marketing Science WP No. 2001628
Number of pages: 44 Posted: 07 May 2002
Nitin Mehta, Surendra Rajiv and Kannan Srinivasan
University of Toronto - Rotman School of Management, University of Chicago - Marketing Management and Carnegie Mellon University
Downloads 979 (45,811)

Abstract:

Loading...

Consumer Inertia, Consideration Set, Brand Loyalty, Consumer Learning, Bayesian Updating, Structural Model

2.

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through

Review of Marketing Science WP No. 317
Number of pages: 41 Posted: 07 May 2002
Nanda S. Kumar, Surendra Rajiv and Abel P. Jeuland
University of Texas at Dallas - Department of Marketing, University of Chicago - Marketing Management and University of Chicago - Marketing Management
Downloads 866 (54,298)
Citation 6

Abstract:

Loading...

Trade Promotion; Price Uncertainty; Customer Search; Retail Pass-Through; Channel Coordination; Semi-Separating Sequential Equilibrium.

3.

Operationalizing and Measuring Capabilities: An Application to High-Technology Markets

Number of pages: 35 Posted: 04 Feb 2001
Shantanu Dutta, Om Narasimhan and Surendra Rajiv
University of Southern California - Marshall School of Business, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and University of Chicago - Marketing Management
Downloads 372 (154,747)

Abstract:

Loading...