Cambridge, MA 02142
Massachusetts Institute of Technology (MIT) - Sloan School of Management
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search cost, product variety, concentration, long tail, Internet, electronic commerce
Advertising, Direct Mail, Field Experiment, Internet, Catalog, long-run demand
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new product development, early adopters, lead users, preference heterogeneity
lobbying, influence activities, sales force management, pricing, agency theory, incentives, information elicitation, marketing-sales interface
Asset Ownership, Theory of the Firm
Integration, theory of the firm, ownership,assets
automobile pricing, price signal, promotion, search, information
Customer anger, Price stickiness, Monetary policy, Price adjustment
targeting, field experiments, segmentation, causal inference, potential outcomes, standard errors
product development, managerial incentives, moral hazard, adverse selection, information acquisition
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