Duncan Simester

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Professor of Management Science

Management Science

Cambridge, MA 02142

United States

  • Massachusetts Institute of Technology (MIT) - Sloan School of Management

    • Email
    • Tel: 617-258-0679
    • Fax: 617-258-7597
SCHOLARLY PAPERS

25

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16,604

TOTAL CITATIONS
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Top 3,549

in Total Papers Citations

259

Scholarly Papers (25)

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1.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Management Science, Forthcoming
Number of pages: 32 Posted: 26 Dec 2006 Last Revised: 19 Jun 2014
Erik Brynjolfsson, Yu Jeffrey Hu and Duncan Simester
National Bureau of Economic Research (NBER), Purdue University and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 9,275 (1,317)
Citation 44

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search cost, product variety, concentration, long tail, Internet, electronic commerce

2.

Harbingers of Failure

Number of pages: 50 Posted: 06 Apr 2014
Eric Anderson, Song Lin, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 1,308 (32,069)
Citation 2

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new product development, early adopters, lead users, preference heterogeneity

3.

The Role of Price Endings: Why Stores May Sell More at $49 than at $44

Number of pages: 29 Posted: 03 Aug 2000
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 694 (77,074)

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4.

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Number of pages: 32 Posted: 24 Feb 2003
Olivier Toubia, John R. Hauser and Duncan Simester
MIT Sloan School of Management, MIT Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 536 (106,935)
Citation 13

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5.

Firm-Wide Incentives and Mutual Monitoring at Continental Airlines

Number of pages: 40 Posted: 20 Mar 2000
Duncan Simester and Marc Knez
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Chicago - Booth School of Business
Downloads 530 (108,438)
Citation 32

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6.

Fast Polyhedral Adaptive Conjoint Estimation

Downloads 516 (112,034)
Citation 14

Fast Polyhedral Adaptive Conjoint Estimation

Number of pages: 39 Posted: 02 Oct 2001
Olivier Toubia, Duncan Simester and John R. Hauser
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and MIT Sloan School of Management
Downloads 258 (240,258)
Citation 2

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Fast Polyhedral Adaptive Conjoint Estimation

Number of pages: 45 Posted: 28 Jan 2003
Olivier Toubia, Duncan Simester, John R. Hauser and Ely Dahan
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, MIT Sloan School of Management and University of California, Los Angeles (UCLA) - Department of Urology
Downloads 258 (240,258)
Citation 12

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7.

Dynamic Marketing Policies: Constructing Markov States for Reinforcement Learning

Number of pages: 37 Posted: 16 Jul 2020
Yuting Zhu, Duncan Simester, Jonathan A. Parker and Antoinette Schoar
National University of Singapore, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 419 (143,986)

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8.

Belief Disagreement and Portfolio Choice

Downloads 414 (145,597)
Citation 63

Belief Disagreement and Portfolio Choice

Journal of Finance, Forthcoming
Number of pages: 118 Posted: 11 Oct 2021
Maarten Meeuwis, Jonathan A. Parker, Antoinette Schoar and Duncan Simester
Washington University in St. Louis - John M. Olin Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 326 (188,026)
Citation 1

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Belief Disagreement and Portfolio Choice

NBER Working Paper No. w25108
Number of pages: 59 Posted: 01 Oct 2018 Last Revised: 08 Feb 2023
Maarten Meeuwis, Jonathan A. Parker, Antoinette Schoar and Duncan Simester
Washington University in St. Louis - John M. Olin Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 88 (593,767)
Citation 62

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9.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 378 (161,263)
Citation 28

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Sales Taxes

10.

Efficiently Evaluating Targeting Policies: Improving Upon Champion vs. Challenger Experiments

INSEAD Working Paper No. 2017/63/DSC
Number of pages: 26 Posted: 12 Aug 2017 Last Revised: 15 May 2019
Duncan Simester, Artem Timoshenko and Spyros I. Zoumpoulis
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Kellogg School of Management, Northwestern University and INSEAD - Decision Sciences
Downloads 347 (177,238)
Citation 1

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targeting, field experiments, counterfactual policy logging, standard errors

11.

Direct and Indirect Bargaining Costs and the Scope of the Firm

Downloads 341 (180,647)
Citation 2

Direct and Indirect Bargaining Costs and the Scope of the Firm

Number of pages: 27 Posted: 29 Jun 2000
Marc Knez and Duncan Simester
University of Chicago - Booth School of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 341 (179,129)
Citation 2

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Direct and Indirect Bargaining Costs and the Scope of the Firm

Posted: 23 Sep 2002
Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management

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12.

Why Do Sales People Spend So Much Time Lobbying for Low Prices?

Marketing Science, 2014, 33(6), pages 796-808.
Number of pages: 62 Posted: 13 Dec 2011 Last Revised: 08 Jan 2015
Duncan Simester and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 297 (209,356)
Citation 7

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lobbying, influence activities, sales force management, pricing, agency theory, incentives, information elicitation, marketing-sales interface

13.

Price Stickiness and Customer Antagonism

Number of pages: 45 Posted: 29 Sep 2008
Eric Anderson and Duncan Simester
Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 288 (216,205)
Citation 29

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Customer anger, Price stickiness, Monetary policy, Price adjustment

14.

Determinants of Asset Ownership: A Study of the Carpentry Trade

Downloads 267 (233,528)
Citation 6

Determinants of Asset Ownership: A Study of the Carpentry Trade

Number of pages: 30 Posted: 01 Mar 2002
Duncan Simester and Birger Wernerfelt
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 267 (232,071)
Citation 6

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Asset Ownership, Theory of the Firm

Determinants of Asset Ownership: A Study of the Carpentry Trade

Posted: 18 Dec 2003
Duncan Simester and Birger Wernerfelt
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

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Integration, theory of the firm, ownership,assets

15.

A Sample Size Calculation for Training and Certifying Targeting Policies

MIT Sloan Research Paper No. 6802-22, INSEAD Working Paper No. 2024/48/DSC
Number of pages: 67 Posted: 06 Oct 2022 Last Revised: 05 Sep 2024
Duncan Simester, Artem Timoshenko and Spyros I. Zoumpoulis
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Kellogg School of Management, Northwestern University and INSEAD - Decision Sciences
Downloads 261 (238,871)

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sample size calculation, targeting policies, policy training, policy certification, experimentation

16.

'The Best Price You'll Ever Get': The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Number of pages: 36 Posted: 16 May 2007 Last Revised: 10 Dec 2008
Meghan R. Busse, Duncan Simester and Florian Zettelmeyer
University of California, Berkeley - Haas School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of California, Berkeley - Marketing Group
Downloads 235 (265,059)

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automobile pricing, price signal, promotion, search, information

17.

Optimizing Scalable Targeted Marketing Policies with Constraints

Number of pages: 52 Posted: 20 Dec 2023 Last Revised: 18 Jan 2024
Haihao Lu, Duncan Simester and Yuting Zhu
University of Chicago Booth School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and National University of Singapore
Downloads 158 (380,473)

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Targeting, personalization, linear programming, budget constraints, fairness

18.

In-Store Coupon Effectiveness: A Large-Scale Field Experiment

Number of pages: 69 Posted: 26 Jan 2023 Last Revised: 12 Apr 2024
Sebastian Gabel, Duncan Simester and Artem Timoshenko
Rotterdam School of Management, Erasmus University Rotterdam, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Kellogg School of Management, Northwestern University
Downloads 124 (461,801)

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Retail Media Platforms, Treatment Effects, Machine Learning, Field Experiment

19.

Multichannel Spillovers from a Factory Store

NBER Working Paper No. w19176
Number of pages: 34 Posted: 29 Jun 2013 Last Revised: 26 May 2023
Yi Qian, Eric Anderson and Duncan Simester
Northwestern University - Kellogg School of Management, Northwestern University - Department of Marketing and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 67 (681,780)

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20.

"The Best Price You'll Ever Get" the 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

NBER Working Paper No. w13140
Number of pages: 61 Posted: 27 Jun 2007 Last Revised: 29 May 2022
Meghan R. Busse, Duncan Simester and Florian Zettelmeyer
University of California, Berkeley - Haas School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of California, Berkeley - Marketing Group
Downloads 65 (692,240)
Citation 3

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21.

Household Portfolios and Retirement Saving Over the Life Cycle

NBER Working Paper No. w29881
Number of pages: 56 Posted: 28 Mar 2022 Last Revised: 14 Apr 2023
Jonathan A. Parker, Antoinette Schoar, Allison Cole and Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, NBER and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 43 (832,098)
Citation 6

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22.

Informational Rigidities and the Stickiness of Temporary Sales

NBER Working Paper No. w19350
Number of pages: 50 Posted: 24 Aug 2013 Last Revised: 17 May 2023
Eric Anderson, Emi Nakamura, Duncan Simester, Jon Steinsson and Jón Steinsson
Northwestern University - Department of Marketing, Columbia University - Columbia Business School, Finance, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Columbia University - Graduate School of Arts and Sciences - Department of Economics and Columbia University
Downloads 41 (847,460)
Citation 9

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23.

Seasonal Marketing Campaigns: Rethinking Exploration and Exploitation with Infrequent Large Batches

MIT Sloan Research Paper No. 6936-23
Posted: 01 May 2023 Last Revised: 28 Feb 2024
Keyan Li and Duncan Simester
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

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24.

Why are Bad Products So Hard to Kill?

Management Science, Vol. 56, No. 7, pp. 1161-1179, July 2010
Posted: 23 Jan 2009 Last Revised: 13 Jul 2010
Duncan Simester and Juanjuan Zhang
Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

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product development, managerial incentives, moral hazard, adverse selection, information acquisition

25.

Internal Customers and Internal Suppliers

Sloan School Working Paper No. 3759
Posted: 02 Sep 1999
John R. Hauser, Duncan Simester and Birger Wernerfelt
MIT Sloan School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management

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