Marta Blázquez Cano

University of Manchester

Oxford Road

Manchester, M13 9PL

United Kingdom

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Scholarly Papers (1)

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The Importance of the Shopping Experience in Times of Recession: An Analysis from the Perspective of the Hedonic and Utilitarian Shopping Values

ESIC Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 273-298
Number of pages: 26 Posted: 07 Oct 2014
Marta Blázquez Cano and María Puelles Gallo
University of Manchester and Universidad Complutense de Madrid (UCM)
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Abstract:

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hedonic value, utilitarian value, shopping motivations, bricks-and-mortar stores, e-commerce