María Puelles Gallo

Universidad Complutense de Madrid (UCM)

Carretera de Humera s/n

Madrid, Madrid 28223

Spain

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Scholarly Papers (1)

1.

The Importance of the Shopping Experience in Times of Recession: An Analysis from the Perspective of the Hedonic and Utilitarian Shopping Values

ESIC Market Economics and Business Journal, Vol. 45, Issue 2, May-August 2014, 273-298
Number of pages: 26 Posted: 07 Oct 2014
Marta Blázquez Cano and María Puelles Gallo
University of Manchester and Universidad Complutense de Madrid (UCM)
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Abstract:

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hedonic value, utilitarian value, shopping motivations, bricks-and-mortar stores, e-commerce