Sven Feurer

Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM)

Postdoctoral researcher

Karlsruhe, 76131

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

136

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products

International Journal of Research in Marketing, 2015 Forthcoming
Number of pages: 49 Posted: 09 Oct 2014
University of Mannheim, Department of Marketing & Innovation, Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
Downloads 136 (268,402)

Abstract:

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price fairness, reference price, new product adoption, product newness, future price expectations, consumer innovativeness

2.

Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition

Marketing ZFP, 37 (2), 102-110
Posted: 18 Aug 2015
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation

Abstract:

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3.

Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

International Marketing Review, Forthcoming
Posted: 14 Apr 2015
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), University of Mannheim - Department of Marketing and Boston College - Department of Marketing

Abstract:

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Buyers, Consumer Ethnocentrism, Methods, fsQCA