Dominik Reinartz

University of Mannheim, Department of Marketing & Innovation

Mannheim, 68131

Germany

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Scholarly Papers (1)

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Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products

International Journal of Research in Marketing, 2015 Forthcoming
Number of pages: 49 Posted: 09 Oct 2014
University of Mannheim, Department of Marketing & Innovation, Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gie├čen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
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Abstract:

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price fairness, reference price, new product adoption, product newness, future price expectations, consumer innovativeness