Elif Ozkaya

California State Polytechnic University, Pomona - International Business and Marketing

United States

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Market Orientation, Knowledge Competence, and Innovation

International Journal of Research in Marketing, Issue 3, Volume 32, 2015
Number of pages: 38 Posted: 11 Oct 2014
California State Polytechnic University, Pomona - International Business and Marketing, Michigan State University - Department of Marketing and Supply Chain Management, Michigan State University, Michigan State University and California State Polytechnic University, Pomona - International Business and Marketing
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Abstract:

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Market knowledge competence, market orientation, market-based innovation, U.S. versus China