Nikolas Beutin

Independent

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Scholarly Papers (1)

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Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

Journal of International Marketing, Vol. 13, Issue 3, pp. 1-31, 2005
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim - Department of Marketing, University of Mannheim, Department of Marketing & Innovation, Independent and Colorado State University, Fort Collins - Department of Marketing

Abstract:

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Customer services, business-to-business transactions, customer relations, cultural values