Jacob Jacoby

New York University (NYU) - Department of Marketing

Merchants Council Professor of Consumer Behavior

909 Tisch Hall

40 West Fourth St

New York, NY

United States

New York University (NYU) - Leonard N. Stern School of Business

40 West 4th Street

909 Tisch Hall

New York, NY 10012

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 24,846

SSRN RANKINGS

Top 24,846

in Total Papers Downloads

4,264

TOTAL CITATIONS

2

Scholarly Papers (7)

Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory

NYU, Ctr for Law and Business Research Paper No. 00-09
Number of pages: 104 Posted: 26 Aug 2000
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 1,361 (29,965)

Abstract:

Loading...

Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory

NYU, Ctr for Law and Business Research Paper No. 00-09, Roger Williams University Law Review. Vol. 6, No. 1, 2000
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

Abstract:

Loading...

The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution

NYU, Ctr for Law and Business Research Paper No. 00-03
Number of pages: 61 Posted: 22 Aug 2000
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 1,095 (41,169)

Abstract:

Loading...

The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution

NYU, Ctr for Law and Business Research Paper No. 00-03 , The Trademark Reporter, Vol. 91, 2001
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

Abstract:

Loading...

Trademark Dilution: Empirical Measures for an Elusive Concept

NYU, Ctr for Law and Business Research Paper No. 00-05
Number of pages: 37 Posted: 26 Jun 2000
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing
Downloads 930 (51,766)
Citation 1

Abstract:

Loading...

Trademark Dilution: Empirical Measures for an Elusive Concept

Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001
Posted: 15 Sep 2006
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

Abstract:

Loading...

Sense and Nonsense in Measuring Sponsorship Confusion

NYU, Law and Economics Research Paper No. 05-19
Number of pages: 47 Posted: 27 Sep 2005
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 263 (237,674)
Citation 1

Abstract:

Loading...

Sense and Nonsense in Measuring Sponsorship Confusion

NYU, Law and Economics Research Paper No. 05-19, Cardozo Arts and Entertainment Law Journal, Vol. 24, No. 1, 2005
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

Abstract:

Loading...

5.

'Continuing Commercial Impression' and its Measurement

Marquette Intellectual Property Law Review, Vol. 10, No. 3, pp. 431-454, 2006, NYU, Law and Economics Research Paper No. 05-29
Number of pages: 31 Posted: 09 Dec 2005
Gideon Mark and Jacob Jacoby
Independent Author and New York University (NYU) - Department of Marketing
Downloads 213 (293,934)

Abstract:

Loading...

6.

Judicial Opinions and Journal Articles as 'Minefields of Misinformation'

NYU, Ctr for Law and Business Research Paper No. 03-02
Number of pages: 25 Posted: 23 Jan 2003
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 204 (306,058)

Abstract:

Loading...

7.

Judicial Opinions as Minefields of Misinformation: Antecedents, Consequences and Remedies

NYU Law School, Public Law Research Paper No. 06-24, NYU, Law and Economics Research Paper No. 06-34
Number of pages: 59 Posted: 06 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 198 (314,704)

Abstract:

Loading...