Jacob Jacoby

New York University (NYU) - Department of Marketing

Merchants Council Professor of Consumer Behavior

909 Tisch Hall

40 West Fourth St

New York, NY

United States

New York University (NYU) - Leonard N. Stern School of Business

40 West 4th Street

909 Tisch Hall

New York, NY 10012

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 19,083

SSRN RANKINGS

Top 19,083

in Total Papers Downloads

3,341

SSRN CITATIONS

1

CROSSREF CITATIONS

11

Scholarly Papers (7)

Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory

NYU, Ctr for Law and Business Research Paper No. 00-09
Number of pages: 104 Posted: 26 Aug 2000
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 950 (30,171)

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Is it Rational to Assume Consumer Rationality? Some Consumer Psychological Perspectives on Rational Choice Theory

NYU, Ctr for Law and Business Research Paper No. 00-09, Roger Williams University Law Review. Vol. 6, No. 1, 2000
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

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The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution

NYU, Ctr for Law and Business Research Paper No. 00-03
Number of pages: 61 Posted: 22 Aug 2000
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 849 (35,307)

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The Psychological Foundations of Trademark Law: Secondary Meaning, Acquired Distinctiveness, Genericism, Fame, Confusion and Dilution

NYU, Ctr for Law and Business Research Paper No. 00-03 , The Trademark Reporter, Vol. 91, 2001
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

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Trademark Dilution: Empirical Measures for an Elusive Concept

NYU, Ctr for Law and Business Research Paper No. 00-05
Number of pages: 37 Posted: 26 Jun 2000
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing
Downloads 794 (38,748)
Citation 1

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Trademark Dilution: Empirical Measures for an Elusive Concept

Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001
Posted: 15 Sep 2006
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

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Sense and Nonsense in Measuring Sponsorship Confusion

NYU, Law and Economics Research Paper No. 05-19
Number of pages: 47 Posted: 27 Sep 2005
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 242 (159,040)
Citation 1

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Sense and Nonsense in Measuring Sponsorship Confusion

NYU, Law and Economics Research Paper No. 05-19, Cardozo Arts and Entertainment Law Journal, Vol. 24, No. 1, 2005
Posted: 15 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing

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5.

Judicial Opinions and Journal Articles as 'Minefields of Misinformation'

NYU, Ctr for Law and Business Research Paper No. 03-02
Number of pages: 25 Posted: 23 Jan 2003
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 179 (210,960)

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6.

'Continuing Commercial Impression' and its Measurement

Marquette Intellectual Property Law Review, Vol. 10, No. 3, pp. 431-454, 2006, NYU, Law and Economics Research Paper No. 05-29
Number of pages: 31 Posted: 09 Dec 2005
Gideon Mark and Jacob Jacoby
Independent Author and New York University (NYU) - Department of Marketing
Downloads 168 (222,699)

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7.

Judicial Opinions as Minefields of Misinformation: Antecedents, Consequences and Remedies

NYU Law School, Public Law Research Paper No. 06-24, NYU, Law and Economics Research Paper No. 06-34
Number of pages: 59 Posted: 06 Sep 2006
Jacob Jacoby
New York University (NYU) - Department of Marketing
Downloads 159 (233,372)

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