Maureen Morrin

Temple University - Fox School of Business and Management

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

12

DOWNLOADS
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CITATIONS
Rank 19,392

SSRN RANKINGS

Top 19,392

in Total Papers Citations

16

Scholarly Papers (12)

Trademark Dilution: Empirical Measures for an Elusive Concept

NYU, Ctr for Law and Business Research Paper No. 00-05
Number of pages: 37 Posted: 26 Jun 2000
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing
Downloads 705 (28,814)
Citation 6

Abstract:

Trademark Dilution: Empirical Measures for an Elusive Concept

Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001
Posted: 15 Sep 2006
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

Abstract:

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 333 (74,445)

Abstract:

behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550,
Number of pages: 14 Posted: 03 Sep 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 18 (478,749)

Abstract:

retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

3.

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Journal of Consumer Psychology, Vol. 13, No. 4
Number of pages: 47 Posted: 06 Nov 2003
Nada Nasr Bechwati and Maureen Morrin
Bentley University - Department of Marketing and Temple University - Fox School of Business and Management
Downloads 331 (49,039)
Citation 3

Abstract:

Vengeance, consumer, dissatisfaction

4.

A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, Vol. 3, No. 5, pp. 371-388, June 2008
Number of pages: 19 Posted: 11 Feb 2011
Boston College - Carroll School of Management, Temple University - Fox School of Business and Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Western Ontario - Richard Ivey School of Business
Downloads 240 (58,511)
Citation 3

Abstract:

maximizing, satisficing, scale refinement, psychometric analysis

5.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 68 (279,394)

Abstract:

retirement investing, gender, fund assortments

6.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34
Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016
Aradhna Krishna, Maureen Morrin and Eda Sayin
University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and IE Business School
Downloads 66 (148,087)

Abstract:

7.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 21 Jan 2015
M Lwin, Maureen Morrin and Aradhna Krishna
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 44 (152,768)
Citation 1

Abstract:

8.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna, M Lwin and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management
Downloads 29 (163,920)
Citation 1

Abstract:

9.

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Journal of Marketing Research, Vol. 46, pp. 764-776, December 2010
Number of pages: 14 Posted: 11 Feb 2011
Boston College - Carroll School of Management, University of Pittsburgh - Katz Graduate School of Business, University of Western Ontario - Richard Ivey School of Business and Temple University - Fox School of Business and Management
Downloads 29 (368,230)
Citation 1

Abstract:

Elaboration on Potential Outcomes, Context and Framing Effects, Investment Decision Making, Personal Finance, Morningstar Style Box

10.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361
Number of pages: 8 Posted: 21 Jan 2015
Maureen Morrin, Aradhna Krishna and M Lwin
Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)
Downloads 22 (281,677)

Abstract:

11.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management
Downloads 18 (232,273)
Citation 1

Abstract:

12.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Barbara A. Bickart, Maureen Morrin and S. Ratneshwar
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 15 (256,870)

Abstract:

attitudes, personal selling, persuasion, communication