Rodolfo Alvarez

University of Chile - Industrial Engineering

Rep├║blica 701, Santiago

Chile

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Scholarly Papers (1)

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The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
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Abstract:

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house ads, online display advertising, VAR models, multichannel retailing