Ana Scekic

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

P.O. Box 1738

3000 DR Rotterdam, NL 3062 PA

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

85

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Target Search in Product Displays: A Visual Crowding Perspective

HEC Paris Research Paper No. MKG-2020-1370
Number of pages: 53 Posted: 14 Apr 2020 Last Revised: 07 Jul 2020
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance and Management, HEC Paris - Marketing and HEC Paris - Marketing
Downloads 76 (388,514)

Abstract:

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Visual Search, Visual Crowding, Product Display, Target Visual Crowdedness, Eye Tracking

2.

Do Firm Cues Impact Product Perceptions? When Small is Natural

Journal of Consumer Psychology, Forthcoming
Number of pages: 10 Posted: 10 Mar 2021
Ana Scekic and Aradhna Krishna
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and University of Michigan, Stephen M. Ross School of Business
Downloads 9 (724,017)

Abstract:

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Firm Cues, Firm Size, Product Naturalness, Product Perceptions