Mariia Okuneva

National Research University Higher School of Economics

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

2

DOWNLOADS

434

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Consumer Behavior in Online Games

Higher School of Economics Research Paper No. WP BRP 25/MAN/2014
Number of pages: 25 Posted: 23 Oct 2014
Mariia Okuneva and Dmitriy Potapov
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 362 (118,377)

Abstract:

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MMOG, motivation, fun, flow state, SEM.

2.

The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment

Higher School of Economics Research Paper No. WP BRP 47/MAN/2015
Number of pages: 33 Posted: 17 Feb 2016
Mariia Okuneva and Dmitriy Potapov
National Research University Higher School of Economics and National Research University Higher School of Economics
Downloads 72 (446,755)

Abstract:

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mobile targeting, randomized field experiment, mobile application, advertising effectiveness