Ni Huang

Arizona State University (ASU) - W.P. Carey School of Business

Tempe, AZ 85287-3706

United States

  • Arizona State University (ASU) - W.P. Carey School of Business

SCHOLARLY PAPERS

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Scholarly Papers (10)

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1.

Social Network Integration and User Content Generation: Evidence from Natural Experiments

MIS Quarterly (Forthcoming), Fox School of Business Research Paper No. 17-001
Number of pages: 49 Posted: 19 Nov 2016 Last Revised: 10 Jan 2017
Ni Huang, Yili Hong and Gordon Burtch
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 848 (26,913)

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Social network integration, online reviews, natural experiment, difference-indifferences, text analytics

2.

Culture, Conformity and Emotional Suppression in Online Reviews

Journal of the Association for Information Systems, Forthcoming, Fox School of Business Research Paper No. 16-020
Number of pages: 39 Posted: 01 May 2016 Last Revised: 16 Dec 2016
Yili Hong, Ni Huang, Gordon Burtch and Chunxiao Li
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management and Arizona State University
Downloads 450 (61,993)

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culture, online reviews, individualism value, rating deviation, review emotion

3.

Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

Management Science, forthcoming
Number of pages: 49 Posted: 25 May 2017 Last Revised: 02 Sep 2017
Ni Huang, Gordon Burtch, Bin Gu, Yili Hong, Chen Liang, Kanliang Wang, Dongpu Fu and Bo Yang
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - Department of Information Systems, Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, Xi'an Jiaotong University (XJTU) - School of Management, Capital University of Economics and Business and Renmin University of China
Downloads 376 (76,771)

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user generated content; randomized field experiment; gender; performance feedback; social value orientation theory

4.

Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market

Number of pages: 57 Posted: 27 Jan 2018 Last Revised: 08 Dec 2018
Ni Huang, Gordon Burtch, Yili Hong and Paul A. Pavlou
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business and Temple University - Department of Management Information Systems
Downloads 307 (96,607)

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Gig Economy, Online Labor Platforms, Local Market, Unemployment Rate, Difference-in-Differences

5.

Social Media Integration and E-Commerce Platform Performance: A Randomized Field Experiment

Number of pages: 37 Posted: 19 May 2017
Ni Huang, Tianshu Sun, Pei-Yu Chen and Joseph Golden
Arizona State University (ASU) - W.P. Carey School of Business, University of Southern California - Marshall School of Business, Arizona State University (ASU) - Department of Information Systems and Collage.com
Downloads 289 (103,133)

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Social media integration, e-commerce, randomized field experiment

6.

Effects of Multiple Psychological Distances on Construal Level: A Field Study of Online Reviews

Journal of Consumer Psychology, Forthcoming, Fox School of Business Research Paper No. 14-037
Number of pages: 27 Posted: 27 Oct 2014 Last Revised: 16 Dec 2016
Ni Huang, Gordon Burtch, Yili Hong and Evan Polman
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business and University of Wisconsin-Madison
Downloads 217 (138,161)

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temporal distance; spatial distance; construal level theory; online reviews

7.

Digital Social Visibility, Anonymity and User Content Generation: Evidence from Natural Experiments

NET Institute Working Paper No. 15-04, Fox School of Business Research Paper No. 15-084
Number of pages: 40 Posted: 15 Oct 2015 Last Revised: 16 Dec 2016
Ni Huang, Yili Hong and Gordon Burtch
Arizona State University (ASU) - W.P. Carey School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 191 (155,709)

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Natural experiment, text analytics, online reviews, linguistic characteristics, digital social visibility, social network integration, anonymity, difference-in-differences

8.

Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform

Journal of Management Information Systems, Forthcoming
Number of pages: 48 Posted: 19 Apr 2018 Last Revised: 04 Oct 2018
Zhijun Yan, Lini Kuang, Ni Huang and Yili Hong
Beijing Institute of Technology, Beijing Institute of Technology, Arizona State University (ASU) - W.P. Carey School of Business and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 145 (197,551)

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financial incentive, spillover effect, online engagement behavior, knowledge sharing, knowledge seeking, social engagement, online platform

9.

Monetizing Sharing Traffic Via Incentive Design: Evidence from a Randomized Field Experiment

Number of pages: 37 Posted: 05 Jan 2018
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 86 (287,051)

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social sharing, incentive design, randomized field experiment

10.

Do You Have Time for a Quick Chat? Direct Messaging System Usage and Hiring Outcomes in Online Labor Markets

University of Connecticut School of Business Research Paper No. 18-14
Number of pages: 39 Posted: 02 Apr 2018 Last Revised: 20 Apr 2018
Yili Hong, Jing Peng, Gordon Burtch and Ni Huang
Arizona State University (ASU) - W.P. Carey School of Business, University of Connecticut - Department of Operations & Information Management, University of Minnesota - Twin Cities - Carlson School of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 59 (353,429)

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direct messaging system, information asymmetry, uncertainty, information transfer, signaling, online labor markets, hiring outcomes