Yi-Jen (Ian) Ho

Pennsylvania State University - Smeal College of Business

Assistant Professor

University Park, PA 16802

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 41,729

SSRN RANKINGS

Top 41,729

in Total Papers Downloads

1,162

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 30 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 621 (46,970)
Citation 1

Abstract:

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

2.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 463 (68,077)

Abstract:

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cash back, online advertising, promotion, price discrimination, duopoly

3.

Distance and Local Competition in Mobile Geofencing

Information Systems Research, Forthcoming
Number of pages: 47 Posted: 03 Apr 2018 Last Revised: 10 Jun 2020
Yi-Jen (Ian) Ho, Sanjeev Dewan and Yi-Chun (Chad) Ho
Pennsylvania State University - Smeal College of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business
Downloads 78 (340,436)

Abstract:

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location-based advertising, geofencing, mobile, purchase funnel, competition, hierarchical Bayes

4.

Is It All About You or Your Driving? Designing IoT-Enabled Risk Assessment

Posted: 10 Sep 2020
Yi-Jen (Ian) Ho, Siyuan Liu, Jingchuan Pu and Dian Zhang
Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Department of Supply Chain & Information Systems and Lingnan University - Department of Computing Decision Sciences

Abstract:

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risk, trajectory, Internet of things, on-board diagnostics, in-vehicle camera

5.

Fun Shopping: A Randomized Field Experiment on Gamification

Posted: 10 Mar 2020
Yi-Jen (Ian) Ho, Siyuan Liu and Lei Wang
Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Smeal College of Business and Smeal College of Business

Abstract:

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gamification, badge, leaderboard, randomized field experiment, heterogeneous treatment effect

6.

Preference, Profitability, and Ranking in Mobile App Monetization

Posted: 18 Jun 2019
Shengjun Mao, Sanjeev Dewan and Yi-Jen (Ian) Ho
University of California, Irvine, University of California, Irvine - Paul Merage School of Business and Pennsylvania State University - Smeal College of Business

Abstract:

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Apps, Ranking, Platform Profitability, Hierarchical Bayes, Text Analytics

Other Papers (1)

Total Downloads: 0
1.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business

Abstract:

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel