Yi-Jen (Ian) Ho

Pennsylvania State University - Smeal College of Business

Assistant Professor

University Park, PA 16802

United States

  • Pennsylvania State University - Smeal College of Business

SCHOLARLY PAPERS

9

DOWNLOADS

2,645

SSRN CITATIONS

6

CROSSREF CITATIONS

1

Scholarly Papers (9)

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1.

Online Cash-Back Shopping: Implications for Consumers and e-Businesses

Information Systems Research, 28(2), pp. 250-264, 2017
Number of pages: 34 Posted: 31 Oct 2014 Last Revised: 08 Jul 2022
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 897 (41,325)
Citation 2

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cash back; price discrimination; electronic commerce; digital marketing; online pricing; game theory; double marginalization; dual channel

2.

Online Cashback Pricing: A New Affiliate Strategy for E-Business

Proceedings of the 34th International Conference on Information Systems (ICIS), May 2013
Number of pages: 17 Posted: 01 Nov 2014 Last Revised: 02 Nov 2016
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business
Downloads 811 (47,397)
Citation 1

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cash back, online advertising, promotion, price discrimination, duopoly

3.

Distance and Local Competition in Mobile Geofencing

Information Systems Research, 31(4), pp. 1421-1442, 2020
Number of pages: 47 Posted: 03 Apr 2018 Last Revised: 13 Mar 2021
Yi-Jen (Ian) Ho, Sanjeev Dewan and Yi-Chun (Chad) Ho
Pennsylvania State University - Smeal College of Business, University of California, Irvine - Paul Merage School of Business and George Washington University - School of Business
Downloads 281 (168,297)
Citation 2

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location-based advertising, geofencing, mobile, purchase funnel, competition, hierarchical Bayes

4.

Fun Shopping: A Randomized Field Experiment on Gamification

Information Systems Research (forthcoming)
Number of pages: 45 Posted: 10 Mar 2020 Last Revised: 08 Jul 2022
Yi-Jen (Ian) Ho, Siyuan Liu and Lei Wang
Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Smeal College of Business and Pennsylvania State University - Smeal College of Business
Downloads 258 (183,334)
Citation 1

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gamification, badge, leaderboard, location-based technology, randomized field experiment, heterogeneous treatment effect

5.

The Fairy’s Magic for Pinocchio’s Nose: The Return Policy for Review Manipulation

Number of pages: 40 Posted: 10 Aug 2021 Last Revised: 29 Aug 2022
Xiangjing (Olivia) Chen, Yi-Jen (Ian) Ho and Shengjun Mao
Arizona State University - W.P. Carey School of Business, Pennsylvania State University - Smeal College of Business and University of Hong Kong - Faculty of Business and Economics
Downloads 131 (332,624)

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review manipulation, return policy, competition, game-theoretic model

6.

Is It All About You or Your Driving? Designing IoT-Enabled Risk Assessments

Production and Operations Management (forthcoming)
Number of pages: 44 Posted: 10 Sep 2020 Last Revised: 10 Jul 2022
Yi-Jen (Ian) Ho, Siyuan Liu, Jingchuan Pu and Dian Zhang
Pennsylvania State University - Smeal College of Business, Pennsylvania State University - Smeal College of Business, University of Florida - Warrington College of Business Administration and Lingnan University - Department of Computing Decision Sciences
Downloads 117 (361,398)

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driving risk, usage-based insurance, Internet of things, on-board diagnostics, in-vehicle camera

7.

Catch Me If You Can! The Economic Analysis of Geofencing

Number of pages: 33 Posted: 22 Jul 2022
Yi-Jen (Ian) Ho, Xiangjing (Olivia) Chen and Shengjun Mao
Pennsylvania State University - Smeal College of Business, Arizona State University - W.P. Carey School of Business and University of Hong Kong - Faculty of Business and Economics
Downloads 92 (425,536)

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geofencing, location-based targeting, advertising, game-theoretic model

8.

Personalized Ranking at a Mobile App Distribution Platform

Information Systems Research (forthcoming)
Number of pages: 44 Posted: 18 Jun 2019 Last Revised: 10 Jul 2022
Shengjun Mao, Sanjeev Dewan and Yi-Jen (Ian) Ho
University of Hong Kong - Faculty of Business and Economics, University of California, Irvine - Paul Merage School of Business and Pennsylvania State University - Smeal College of Business
Downloads 46 (606,811)

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mobile, ranking, app, platform revenue, hierarchical Bayes

9.

Game of Brainstorm: The Impact of a Badge System on Knowledge Sharing

Number of pages: 38 Posted: 21 Feb 2023
Lei Wang, Yifan Zhang and Yi-Jen (Ian) Ho
Pennsylvania State University - Smeal College of Business, Kennesaw State University and Pennsylvania State University - Smeal College of Business
Downloads 12 (847,881)

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Badges, Gamification, Knowledge Sharing, Hidden Markov Model

Other Papers (1)

Total Downloads: 0
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1.

Online Cashback Affiliate: A New Promotional Pricing Model

Posted: 13 Mar 2018
Yi-Chun (Chad) Ho, Yi-Jen (Ian) Ho and Yong Tan
George Washington University - School of Business, Pennsylvania State University - Smeal College of Business and University of Washington - Michael G. Foster School of Business

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cash back, price discrimination, promotions, electronic commerce, digital marketing, game theory, double marginalization, dual channel