Kristoffer Hermkens

Simon Fraser University (SFU) - Beedie School of Business

8888 University Drive

Burnaby, British Colombia V5A 1S6

Canada

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Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media

Business Horizons, Vol. 54, No. 3, 2011
Number of pages: 11 Posted: 06 Nov 2014
Jan Kietzmann, Kristoffer Hermkens, Ian P. McCarthy and Bruno Silvestre
Simon Fraser University - Segal Graduate School of Business, Simon Fraser University (SFU) - Beedie School of Business, Simon Fraser University (SFU) - Beedie School of Business and University of Winnipeg
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Citation 26

Abstract:

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Social media, Social networks, Web 2.0, User-generated content, Facebook, Twitter, LinkedIn, YouTube