Theodore Noseworthy

York University - Schulich School of Business

Associate Professor

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

9

DOWNLOADS

415

SSRN CITATIONS
Rank 39,774

SSRN RANKINGS

Top 39,774

in Total Papers Citations

2

CROSSREF CITATIONS

12

Scholarly Papers (9)

1.

Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design

Sundar, Aparna, and Theodore J. Noseworthy. “Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design,” Journal of Marketing, 78 (5), 138-151, 2014
Number of pages: 15 Posted: 04 Jan 2016
Aparna Sundar and Theodore Noseworthy
University of Oregon - Department of Marketing and York University - Schulich School of Business
Downloads 217 (144,026)

Abstract:

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package design, conceptual metaphor theory, embodied cognition, branding, fluency, logos

2.

Does Dirty Money Influence Product Valuations?

Galoni, C., & Noseworthy, T.J., (2015). Does Dirty Money Influence Product Valuations? Journal of Consumer Psychology, Forthcoming.
Number of pages: 23 Posted: 11 Nov 2014 Last Revised: 13 Nov 2014
Chelsea Galoni and Theodore Noseworthy
Northwestern University - Department of Marketing and York University - Schulich School of Business
Downloads 91 (288,562)

Abstract:

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Disgust, Contamination, Dirty Money, Product Valuations, Spending

3.

Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation

Journal of Consumer Research, March 2016
Number of pages: 24 Posted: 29 Jan 2016 Last Revised: 24 Mar 2016
Aparna Sundar and Theodore Noseworthy
University of Oregon - Department of Marketing and York University - Schulich School of Business
Downloads 46 (411,558)

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expectancy disconfirmation, brand personality, sensory marketing, touch

4.

Supersize My Chances: Promotional Lotteries Impact Product Size Choices

Journal of Consumer Psychology, Forthcoming
Number of pages: 10 Posted: 12 Jun 2018 Last Revised: 27 Jul 2018
Nükhet Taylor, Theodore Noseworthy and Ethan Pancer
Schulich School of Business, York University, York University - Schulich School of Business and Saint Mary's University, Canada - Sobey School of Business
Downloads 32 (468,853)
Citation 1

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Product Size, Feelings of Control, Subjective Probability, Promotional Lottery

5.

The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

Journal of Consumer Research, Vol. 38, No. 3, 2011
Number of pages: 19 Posted: 24 Jan 2016
Theodore Noseworthy, June Cotte and Seeing Hwan Lee
York University - Schulich School of Business, University of Western Ontario - Richard Ivey School of Business and Ryerson University
Downloads 26 (499,454)
Citation 1

Abstract:

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context, gender, consumer, incongruence. advertising, ad context, visual processing

6.

Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas

Journal of Consumer Psychology, 2020
Number of pages: 19 Posted: 20 Aug 2019
Nükhet Taylor and Theodore Noseworthy
Schulich School of Business, York University and York University - Schulich School of Business
Downloads 3 (644,109)

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Schema incongruity, Fluid compensation, Compensatory consumption, Brand dominance, Green consumption, Ethnocentrism, Product innovation, Anxiety

7.

Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization

Journal of Consumer Psychology, 21 (2011) 362 - 371
Posted: 29 Apr 2016
Theodore Noseworthy and Miranda Goode
York University - Schulich School of Business and Ivey Business School, Western University

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category learning, product ambiguity, verbal rules, perceptual similarity, new products, innovation, inference

8.

The Role of Network Centrality in the Flow of Consumer Influence

Journal of Consumer Psychology, 20 (2010) 66–77
Posted: 21 Jan 2016
Seeing Hwan Lee, June Cotte and Theodore Noseworthy
Ryerson University, University of Western Ontario - Richard Ivey School of Business and York University - Schulich School of Business

Abstract:

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networks, consumer influence, centrality

9.

The Role of Arousal in Congruity-Based Product Evaluation

Journal of Consumer Research, Vol. 41, No. 4, 2014
Posted: 17 Nov 2015
Theodore Noseworthy, Fabrizio Di Muro and Kyle B. Murray
York University - Schulich School of Business, University of Western Ontario - Richard Ivey School of Business and University of Alberta - Department of Marketing, Business Economics & Law

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