Julie Latsko

Vanderbilt University

2301 Vanderbilt Place

Nashville, TN 37240

United States

  • Vanderbilt University

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Who Cares About the 85 Percent? Reconsidering Survey Evidence of Online Confusion in Trademark Cases

96 J Pat Trademark Off Socy 265-297, Vanderbilt Law and Economics Research Paper No. 14-34
Number of pages: 35 Posted: 14 Nov 2014 Last Revised: 22 Nov 2014
Daniel J. Gervais and Julie Latsko
Vanderbilt University - Law School and Vanderbilt University
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Abstract:

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Trademarks, online, likelihood of confusion, surveys