Jitnisa Roenjun

Dhurakij Pundit University, Students

PhD Student

110/1-4 Prachachuen Rd. Laksi

Bangkok, 10210

Thailand

SCHOLARLY PAPERS

6

DOWNLOADS

203

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Digitization & Globalization for the Little Players: The View from Thai SMEs

Proceedings of the 43rd Annual Macromarketing Conference, Leipzig, Germany. 10-13 July, 2018, pp. 743-763
Number of pages: 13 Posted: 20 Aug 2018
Mark Speece, Leela Tiangsoongnern and Jitnisa Roenjun
CMMU College of Management Mahidol University, Dhurakij Pundit University - Dhurakij Pundit University International College and Dhurakij Pundit University, Students
Downloads 75 (388,577)

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SMEs, digitization, globalization, competitiveness, government policy, e-ASEAN, Thailand

2.

Psychographics of Religiosity and the Nature of Just Economic Systems: Examining Buddhist Reform Movements in Thailand

Proceedings of the 41st Annual Macromarketing Conference, Dublin, pp. 533-554, July 13-15 2016
Number of pages: 12 Posted: 19 Jul 2016
Mark Speece and Jitnisa Roenjun
CMMU College of Management Mahidol University and Dhurakij Pundit University, Students
Downloads 35 (543,555)
Citation 1

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Religiosity, Psychographics, Economic Systems, Ethics, Sustainability, Buddhism, Thailand

3.

The Thai Coup and Small Business Confidence in Bangkok

IISES 12th International Academic Conference. September 1-4, 2014, Prague, Czech Republic, Conference Proceedings, pp. 958-968.
Number of pages: 11 Posted: 18 Nov 2014
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 35 (543,555)

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small business, Thai coup, economic policy, business confidence, Thailand

4.

Religious Role Models for Women Entrepreneurs in Non-Western Contexts: Muslim Kuwait and Buddhist Thailand

Proceedings of the Macromarketing Conference 2017, Queenstown, New Zealand, 19–22 June, 2017 (B. Wooliscroft & A. Ganglmair-Wooliscroft, eds.), pp. 574-582
Number of pages: 11 Posted: 17 Jul 2017
Athmar Salem, Jitnisa Roenjun and Mark Speece
The American University of Kuwait - College of Business & Economics, Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 33 (554,246)

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entrepreneurship, women, role models, Islam, Buddhism, Kuwait, Thailand

5.

Ethics of Customer Treatment Among Woman Small Business Owners Who Follow Kuan Im in Thailand

2017 AMS World Marketing Congress (Academy of Marketing Science), University of Canterbury, Christchurch, New Zealand, 27 June–1 July, 2017
Number of pages: 17 Posted: 18 Jul 2017
Jitnisa Roenjun and Mark Speece
Dhurakij Pundit University, Students and CMMU College of Management Mahidol University
Downloads 25 (602,015)

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Spirituality, Servant leadership, Ethical business practice, Thailand, Kuan Im

6.

Spirituality and ethical treatment of customers and employees by devout Thai women small business owners

Business Ethics, the Environment & Responsibility https://doi.org/10.1111/beer.12375
Posted: 02 Aug 2021
Jitnisa Roenjun, Mark Speece and Leela Tiangsoongnern
Dhurakij Pundit University, Students, CMMU College of Management Mahidol University and Dhurakij Pundit University - Dhurakij Pundit University International College

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spirituality, servant leadership, ethics, treatment of customers, treatment of employees, Thailand, Buddhism