Ling Jiang

Shenzhen University - Department of Marketing

3688 Nanhai Road, Nanshan District

Shenzhen, Guangdong 518060

China

SCHOLARLY PAPERS

3

DOWNLOADS

810

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Number of pages: 36 Posted: 25 Aug 2020
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 582 (61,054)
Citation 1

Abstract:

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Social Media; Key Opinion Leaders; Advertising Campaigns; Multi-Nomial Logit Model; Selection; Scheduling

2.

Time to Leave Your Comfort Zone? Optimal Variation-Seeking Strategies for Social Media Influencers on Streaming Media Platforms

Number of pages: 34 Posted: 25 Aug 2020
Xingyu Chen, Ling Jiang, Sentao Miao and Cong Shi
Shenzhen University - Department of Marketing, Shenzhen University - Department of Marketing, McGill University - Desautels Faculty of Management and University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering
Downloads 127 (286,645)
Citation 1

Abstract:

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Social Media Influencer; Variation-Seeking; Markov Decision Process; Matrix Completion; Optimal Policy; Streaming Media

3.

Understanding Contributor Withdrawal from Online Communities: The Role of Cognitive Dissonance and Emotional Change

Proceedings of the Journal of the Association for Information Systems Theory Development Workshop at the 2013 International Conference on Systems Sciences (ICIS 2013), Milan, Italy, December 15
Number of pages: 33 Posted: 23 Nov 2014
Shenzhen University - Department of Marketing, Virginia Polytechnic Institute & State University - Pamplin College of Business and City University of Hong Kong (CityU) - Department of Information Systems
Downloads 101 (336,504)

Abstract:

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Contributor withdrawal, cognitive dissonance, emotional change, sense-making, online communities