B. David Tyler

Western Carolina University

Cullowhee, NC 28723

United States

SCHOLARLY PAPERS

7

DOWNLOADS

468

CITATIONS

0

Scholarly Papers (7)

1.

Rival Conceptions of Rivalry: Why Some Competitions Mean More than Others

European Sport Management Quarterly, Forthcoming
Number of pages: 40 Posted: 25 Nov 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 237 (120,619)

Abstract:

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rivalry, derby, fan identification, sequential exploratory, competition

2.

Visualizing Rivalry Intensity: A Social Network Analysis of Fan Perceptions

Annual Conference for the North American Society for Sport Management (NASSM), Pittsburgh, PA., May 2014
Number of pages: 2 Posted: 14 Feb 2014 Last Revised: 25 Nov 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 125 (211,994)

Abstract:

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rivalry, sports rivalry, college athletics, football, college sports, social network analysis, SNA

3.

Advancing Toward and Understanding of Sport Rivalry

SMA 7th Annual Conference, Sport Marketing Association, Cleveland, OH, 2009
Number of pages: 12 Posted: 12 Feb 2014 Last Revised: 03 Dec 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 68 (314,217)

Abstract:

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rivalry, sports marketing, sports rivalry, competition

4.

Comparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity

Sport Marketing Quarterly, 26(4), 235-246, 2017.
Number of pages: 21 Posted: 26 Apr 2018
Joe Cobbs, B. Daniel Sparks and B. David Tyler
Northern Kentucky University - College of Business, Northern Kentucky University and Western Carolina University
Downloads 11 (546,249)

Abstract:

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rivalry, derby, league differences, schadenfreude, identification, discrimination

5.

The Genesis of Team Rivalry in the New World: Sparks to Fan Animosity in Major League Soccer

Soccer & Society, Forthcoming
Number of pages: 16 Posted: 26 Apr 2018
Joe Cobbs and B. David Tyler
Northern Kentucky University - College of Business and Western Carolina University
Downloads 11 (540,665)

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Rivalry, Derby, Schadenfreude, Football, Major League Soccer, Fan Violence

6.

All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry

Journal of Sport Management, 31(1), 1-14, 2017.
Number of pages: 21 Posted: 26 Apr 2018
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 10 (546,249)

Abstract:

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rivalry, demand, attendance, sport marketing, social identity, team identification

7.

Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis

Journal of Sport Management, 31(1), 96-110, 2017.
Number of pages: 23 Posted: 26 Apr 2018
Joe Cobbs, B. David Tyler, Jonathan A. Jensen and Kwong Chan
Northern Kentucky University - College of Business, Western Carolina University, University of North Carolina at Chapel Hill and University of Massachusetts Amherst
Downloads 6 (567,888)

Abstract:

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motorsports, survival analysis, marketing strategy, resource-based view, resource priority, competitive advantage