B. David Tyler

Western Carolina University

Cullowhee, NC 28723

United States

SCHOLARLY PAPERS

10

DOWNLOADS

615

SSRN CITATIONS
Rank 34,482

SSRN RANKINGS

Top 34,482

in Total Papers Citations

6

CROSSREF CITATIONS

12

Scholarly Papers (10)

1.

Rival Conceptions of Rivalry: Why Some Competitions Mean More than Others

European Sport Management Quarterly, Forthcoming
Number of pages: 40 Posted: 25 Nov 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 286 (109,720)
Citation 2

Abstract:

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rivalry, derby, fan identification, sequential exploratory, competition

2.

Visualizing Rivalry Intensity: A Social Network Analysis of Fan Perceptions

Annual Conference for the North American Society for Sport Management (NASSM), Pittsburgh, PA., May 2014
Number of pages: 2 Posted: 14 Feb 2014 Last Revised: 25 Nov 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 138 (215,959)

Abstract:

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rivalry, sports rivalry, college athletics, football, college sports, social network analysis, SNA

3.

Advancing Toward and Understanding of Sport Rivalry

SMA 7th Annual Conference, Sport Marketing Association, Cleveland, OH, 2009
Number of pages: 12 Posted: 12 Feb 2014 Last Revised: 03 Dec 2014
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 72 (334,390)

Abstract:

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rivalry, sports marketing, sports rivalry, competition

4.

Comparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity

Sport Marketing Quarterly, 26(4), 235-246, 2017.
Number of pages: 21 Posted: 26 Apr 2018
Joe Cobbs, B. Daniel Sparks and B. David Tyler
Northern Kentucky University - College of Business, Northern Kentucky University and Western Carolina University
Downloads 53 (390,246)
Citation 2

Abstract:

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rivalry, derby, league differences, schadenfreude, identification, discrimination

5.

Rival Team Effects in Cause-Related Sports Marketing

International Journal of Sports Marketing and Sponsorship (2019)
Number of pages: 30 Posted: 30 Jul 2019
Bridget Satinover Nichols, Joe Cobbs and B. David Tyler
Northern Kentucky University, Northern Kentucky University - College of Business and Western Carolina University
Downloads 19 (544,394)

Abstract:

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rivalry, cause-related marketing, sport marketing, charity, sport management, sports marketing

6.

The Genesis of Team Rivalry in the New World: Sparks to Fan Animosity in Major League Soccer

Soccer & Society, Forthcoming
Number of pages: 16 Posted: 26 Apr 2018
Joe Cobbs and B. David Tyler
Northern Kentucky University - College of Business and Western Carolina University
Downloads 16 (562,470)

Abstract:

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Rivalry, Derby, Schadenfreude, Football, Major League Soccer, Fan Violence

7.

Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis

Journal of Sport Management, 31(1), 96-110, 2017.
Number of pages: 23 Posted: 26 Apr 2018
Joe Cobbs, B. David Tyler, Jonathan A. Jensen and Kwong Chan
Northern Kentucky University - College of Business, Western Carolina University, University of North Carolina at Chapel Hill and University of Massachusetts Amherst
Downloads 14 (575,090)

Abstract:

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motorsports, survival analysis, marketing strategy, resource-based view, resource priority, competitive advantage

8.

All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry

Journal of Sport Management, 31(1), 1-14, 2017.
Number of pages: 21 Posted: 26 Apr 2018
B. David Tyler and Joe Cobbs
Western Carolina University and Northern Kentucky University - College of Business
Downloads 11 (594,590)
Citation 2

Abstract:

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rivalry, demand, attendance, sport marketing, social identity, team identification

9.

Schadenfreude, Rivalry Antecedents, and the Role of Perceived Sincerity in Sponsorship of Sport Rivalries

Journal of Business Research, Forthcoming
Number of pages: 30 Posted: 07 Jan 2020
Western Carolina University, Northern Kentucky University - College of Business, Northern Kentucky University and affiliation not provided to SSRN
Downloads 3 (649,531)

Abstract:

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rivalry, sponsorship, sport marketing

10.

Regional Variation in Rivalry: Canadians Really are Friendlier

Journal of International Consumer Marketing, DOI: 10.1080/08961530.2018.1531364
Number of pages: 18 Posted: 28 Jan 2019
Northern Kentucky University - College of Business, Northern Kentucky University, Western Carolina University and Northern Kentucky University
Downloads 3 (649,531)

Abstract:

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Rivalry, Derby, Regional, Identification, Schadenfreude, Discrimination, Prejudice