Chen He

ShanghaiTech University - School of Entrepreneurship and Management

Middle Huaxia Road 393

Shanghai, Shanghai

China

SCHOLARLY PAPERS

1

DOWNLOADS

66

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (1)

Advertising as a Reminder: Evidence from the Dutch State Lottery

TILEC Discussion Paper No. 2018-018
Number of pages: 47 Posted: 25 May 2018
Chen He and Tobias J. Klein
ShanghaiTech University - School of Entrepreneurship and Management and Tilburg University - Department of Econometrics & Operations Research
Downloads 35 (524,927)
Citation 2

Abstract:

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Dynamic demand, limited attention, reminder advertising, adoption model

Advertising as a Reminder: Evidence from the Dutch State Lottery

ShanghaiTech SEM Working Paper No. 2020-001
Number of pages: 58 Posted: 10 Jan 2020
Chen He and Tobias J. Klein
ShanghaiTech University - School of Entrepreneurship and Management and Tilburg University - Department of Econometrics & Operations Research
Downloads 21 (613,655)

Abstract:

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Reminder advertising, limited attention, adoption model

Advertising as a Reminder: Evidence from the Dutch State Lottery

CESifo Working Paper Series No. 7080
Number of pages: 48 Posted: 21 Jul 2018
Chen He and Tobias J. Klein
ShanghaiTech University - School of Entrepreneurship and Management and Tilburg University - Department of Econometrics & Operations Research
Downloads 10 (698,311)

Abstract:

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dynamic demand, limited attention, reminder advertising, adoption model