Balgopal Singh

Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)

FMS-WISDOM, Banasthali University

P.O. Banasthali Vidyapith

Rajasthan, 304 022

India

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 18,268

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Top 18,268

in Total Papers Downloads

2,641

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Impact of Branding Strategy on Consumer Buying Behavior

Research Journal of Arts, Management, & Social Sciences, VIII-I, (March 2013), pp. 20-27
Number of pages: 8 Posted: 08 Dec 2014 Last Revised: 28 Jan 2016
Balgopal Singh
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 1,905 (7,967)

Abstract:

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Branding strategy, Branding, Brand Loyalty, Brand Preference

2.

Emerging Trends in Branding Strategy

International Journal of Marketing & Business Communication, Volume 1 Issue 3 July 2012, pp. 34-42.
Number of pages: 9 Posted: 11 Dec 2014
Balgopal Singh
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 301 (101,728)

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Brand Portfolio, Branding Strategy, Brand partnership, Brand Acquisition, Ingredient Branding

3.

Determinants of Service Excellence in Online Shopping: An Empirical Investigation

International Journal of Marketing and Business Communication Volume 3, Issue 3 & 4, July & October 2014, pp. 47-56.
Number of pages: 10 Posted: 13 Dec 2014
Balgopal Singh and Abhinav Nigam
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM) and Banasthali University
Downloads 131 (220,098)

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Service Quality, Reliability, Assurance, Empathy, Responsiveness, Tangible

4.

Manifest Branding Strategy: A Case of FMCG Companies in India

International Journal of Marketing and Business Communication, Volume 1 Issue 2 April 2012, pp. 35-42.
Number of pages: 13 Posted: 13 Dec 2014
Balgopal Singh
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 117 (239,665)

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Branding strategy, Brand Portfolio, Brand Hierarchy, Branded House, House of Brand, and Mixed brands.

5.

Branding Strategy: Yesterday, Today and Tomorrow

Research Journal of Arts, Management, & Social Sciences, Vol. VI, Year III, March-2013, PP. 59-65
Number of pages: 12 Posted: 15 Dec 2014
Balgopal Singh
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 96 (274,807)

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Branding Strategy, Corporate branding strategy, sub-brand, endorsed brand, family brand, and umbrella brand.

6.

Brand to E-Brand in Digital Age

Research Journal of Arts, Management and Social Sciences, Vol.- IX-II, Year-V, Sep.,2013, pp. 46-50
Number of pages: 5 Posted: 15 Dec 2014
Balgopal Singh
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 72 (327,191)

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brand, e-brand, on-line brands

7.

Impact of Mentoring Towards Organizational Goal and Work Culture (A Study in Hotels of Delhi, NCR)

Proceedings of 10th International Conference on Digital Strategies for Organizational Success
Number of pages: 10 Posted: 19 Jan 2019
Sunita Badhwar, Rachna Chandan and Balgopal Singh
Banasthali University, Banasthali University and Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 19 (532,737)
Citation 1

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Mentoring, Organizational goal, Work Culture