Muhammad Bilal Musharraf

Object Synergy

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Plot No. 1, 2, 25 & 26, Sector 22 Korangi Industri

Karachi, Sindh 74900

Pakistan

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Factors Influencing Consumers Purchase Intentions Towards Private Brands

Journal of Independent Studies and Research-Management, Social Sciences and Economics, Volume 11, Number 2, July - December 2013
Number of pages: 12 Posted: 11 Dec 2014
Muhammad Bilal Musharraf and Tahir Ali
Object Synergy and University of Karachi - Department of Commerce
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Abstract:

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Private brands, store brands, purchase intention, hyper stores