Xuan Liu

University of Maryland

College Park

College Park, MD 20742

United States

  • University of Maryland

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How Facial Cues of Models Affect Attention to Websites in Asian and American Cultures

Robert H. Smith School Research Paper No. RHS 2539253
Number of pages: 50 Posted: 17 Dec 2014
Qiuzhen Wang, Michel Wedel and Xuan Liu
Zhejiang University - School of Management, University of Maryland - Robert H. Smith School of Business and University of Maryland
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Abstract:

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gaze direction, facial expression, attention, e-commerce websites, eye-tracking