Kuan Ling Lai

Independent

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Scholarly Papers (1)

1.

Investor Sentiment, Customer Satisfaction and Stock Returns

European Journal of Marketing, Forthcoming
Number of pages: 2 Posted: 21 Dec 2014 Last Revised: 05 Jan 2015
Chung Hua University - Department of Finance, Independent, National Sun Yat-sen University - Department of Finance and Sun Yat-sen University (SYSU) - International School of Business and Finance (ISBE)
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Citation 2

Abstract:

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customer satisfaction, investor sentiment, Mispricing, Abnormal return, Fama-French three-factor model