Daniel McCarthy

University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

18

DOWNLOADS
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Top 676

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62,981

TOTAL CITATIONS
Rank 26,733

SSRN RANKINGS

Top 26,733

in Total Papers Citations

21

Scholarly Papers (18)

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department and London Business School
Downloads 31,208 (156)
Citation 7

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Daniel McCarthy and Peter Fader
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads 12,931 (750)
Citation 5

Abstract:

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customer lifetime value; customer equity; valuation; unit economics

3.

Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Marketing Science, 42(5), 839-852
Number of pages: 76 Posted: 29 Apr 2021 Last Revised: 13 Apr 2024
Shin Oblander and Daniel McCarthy
University of British Columbia (UBC) - Sauder School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 3,939 (5,688)

Abstract:

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customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting

4.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department and London Business School
Downloads 2,368 (12,888)
Citation 4

Abstract:

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

5.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Marketing Science, 40(3), 459-480
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 13 Dec 2022
Daniel McCarthy and Shin Oblander
University of Maryland - Robert H. Smith School of Business and University of British Columbia (UBC) - Sauder School of Business
Downloads 1,925 (17,985)
Citation 2

Abstract:

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data fusion; selection correction; customer relationship management; marketing-finance interface

6.

Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand

Number of pages: 62 Posted: 02 Apr 2021 Last Revised: 07 May 2023
Kyeongbin Kim and Daniel McCarthy
Emory University - Department of Marketing and University of Maryland - Robert H. Smith School of Business
Downloads 1,790 (20,143)

Abstract:

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micromobility, sharing economy, electric scooters

Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency *

Number of pages: 62 Posted: 05 Feb 2024 Last Revised: 24 Dec 2024
Northwestern University - Kellogg School of Management, Columbia University, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Maryland - Robert H. Smith School of Business and University of Hamburg
Downloads 1,198 (36,022)
Citation 1

Abstract:

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Privacy Regulation, Advertising, App Tracking Transparency

Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency

CESifo Working Paper No. 10928
Number of pages: 65 Posted: 06 Feb 2024
Northwestern University - Kellogg School of Management, Columbia University, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Maryland - Robert H. Smith School of Business and University of Hamburg
Downloads 278 (224,323)

Abstract:

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privacy regulation, online advertising, e-commerce

8.

Initial Public Offerings: Dealing with the Disclosure Dilemma

Number of pages: 22 Posted: 05 Oct 2021 Last Revised: 30 Mar 2022
Aswath Damodaran, Daniel McCarthy and Maxime C. Cohen
New York University - Stern School of Business, University of Maryland - Robert H. Smith School of Business and Desautels Faculty of Management, McGill University
Downloads 1,459 (27,459)

Abstract:

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disclosure, customer metrics, initial public offerings

9.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads 1,352 (30,766)

Abstract:

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

10.

The Churn Dynamics of Young Brands

Number of pages: 49 Posted: 12 Mar 2024
Daniel McCarthy, Barak Libai and Verena Schoenmueller
University of Maryland - Robert H. Smith School of Business, Reichman University and ESADE Business School
Downloads 1,207 (36,200)

Abstract:

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churn, cohort analysis, subscription, product lifecycle, product-market fit

11.

Assessing the Role of Customer Equity in Corporate Valuation: A Review and a Path Forward

Number of pages: 54 Posted: 07 Feb 2020
Daniel McCarthy and Fernando Pereda
University of Maryland - Robert H. Smith School of Business and International Finance Corporation
Downloads 986 (48,503)
Citation 1

Abstract:

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customer lifetime value, customer equity, shareholder value, valuation

12.

The Effects of Sports Betting Legalization on Irresponsible Gambling

SMU Cox School of Business Research Paper No. 24-7
Number of pages: 21 Posted: 10 Jun 2024 Last Revised: 06 Feb 2025
Wayne Taylor, Daniel McCarthy and Kenneth C. Wilbur
Southern Methodist University (SMU) - Marketing Department, University of Maryland - Robert H. Smith School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 795 (65,033)

Abstract:

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Digitization, Gambling, Generalized Synthetic Control, Online Casino Gaming, Online Sports Betting, Quasi-Experiments

13.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018 Last Revised: 26 Dec 2020
Daniel McCarthy and Russell S. Winer
University of Maryland - Robert H. Smith School of Business and New York University (NYU) - Department of Marketing
Downloads 623 (89,050)

Abstract:

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Pareto rule, customer concentration, empirical generalization

14.

Expanding Markets or Capturing Share? The Effects of Subscription on Spending and Share-of-Wallet in Restaurant Delivery

Cornell SC Johnson College of Business Research Paper
Number of pages: 56 Posted: 19 Aug 2024
University of Maryland - Robert H. Smith School of Business, University of British Columbia (UBC) - Sauder School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Emory University - Goizueta Business School
Downloads 335 (185,501)

Abstract:

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subscription program, competitive effects, share-of-wallet, market expansion, multihoming, causal inference

15.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
University of Maryland - Robert H. Smith School of Business, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 203 (307,019)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

16.

Did Recent Platform Mergers Reduce Competition? Descriptive Analyses of 6 Platform Mergers

Number of pages: 20 Posted: 26 Oct 2023
Daniel McCarthy and Kenneth C. Wilbur
University of Maryland - Robert H. Smith School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 138 (428,301)

Abstract:

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Antitrust, Platforms, Mergers

17.

Did Early ChatGPT-4 Adopters Change Payments to Other Digital Services? Exploratory Evidence from a Consumer Spending Panel

Number of pages: 34 Posted: 01 Oct 2024
Seung Hyun Kim, Daniel McCarthy and Kenneth C. Wilbur
Northeastern University - D'Amore-McKim School of Business, University of Maryland - Robert H. Smith School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 127 (460,107)

Abstract:

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Generative AI, Digitization, Matching, Services, Quasi-Experiments

18.

Modeling the evolution of customer balances

Number of pages: 37 Posted: 28 Oct 2024
Emory University - Goizueta Business School, University of Maryland - Robert H. Smith School of Business, University of Warwick - Warwick Business School, University of Texas at Austin and Emory University - Goizueta Business SchoolEmory University - Dept of Biostatistics & Bioinformatics
Downloads 119 (480,919)

Abstract:

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distributional machine learning, Laplace distribution, generative models, customer lifetime value