University of Maryland - Robert H. Smith School of Business
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customer lifetime value; customer equity; valuation; shareholder value; DCF
customer lifetime value; customer equity; valuation; unit economics
customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting
customer lifetime value; CLV; RFM; customer-base analysis; uncertainty
data fusion; selection correction; customer relationship management; marketing-finance interface
micromobility, sharing economy, electric scooters
Privacy Regulation, Advertising, App Tracking Transparency
privacy regulation, online advertising, e-commerce
disclosure, customer metrics, initial public offerings
customer lifetime value; customer equity; valuation; marketing metrics; indirect inference
churn, cohort analysis, subscription, product lifecycle, product-market fit
customer lifetime value, customer equity, shareholder value, valuation
Digitization, Gambling, Generalized Synthetic Control, Online Casino Gaming, Online Sports Betting, Quasi-Experiments
Pareto rule, customer concentration, empirical generalization
subscription program, competitive effects, share-of-wallet, market expansion, multihoming, causal inference
BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD
Antitrust, Platforms, Mergers
Generative AI, Digitization, Matching, Services, Quasi-Experiments
distributional machine learning, Laplace distribution, generative models, customer lifetime value