Daniel McCarthy

Emory University - Department of Marketing

Assistant Professor

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 2,121

SSRN RANKINGS

Top 2,121

in Total Papers Downloads

13,550

CITATIONS

0

Scholarly Papers (4)

1.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 881 (21,756)

Abstract:

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 51 Posted: 21 Sep 2017 Last Revised: 15 Nov 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 0 (3,271)

Abstract:

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customer lifetime value; customer equity; valuation; unit economics

3.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 0 (38,976)

Abstract:

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

4.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 0 (390)

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF