Daniel McCarthy

Emory University - Department of Marketing

Assistant Professor

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

  • Emory University - Department of Marketing

SCHOLARLY PAPERS

12

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54,570

SSRN CITATIONS
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SSRN RANKINGS

Top 43,280

in Total Papers Citations

14

CROSSREF CITATIONS

4

Scholarly Papers (12)

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1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 29,317 (128)
Citation 7

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 12,229 (652)
Citation 4

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customer lifetime value; customer equity; valuation; unit economics

3.

Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Forthcoming at Marketing Science
Number of pages: 76 Posted: 29 Apr 2021 Last Revised: 20 Mar 2023
Shin Oblander and Daniel McCarthy
Columbia Business School and Emory University - Department of Marketing
Downloads 3,597 (5,355)

Abstract:

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customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting

4.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 2,140 (12,233)
Citation 2

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

5.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Marketing Science, 40(3), 459-480
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 13 Dec 2022
Daniel McCarthy and Shin Oblander
Emory University - Department of Marketing and Columbia Business School
Downloads 1,723 (17,245)
Citation 2

Abstract:

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data fusion; selection correction; customer relationship management; marketing-finance interface

6.

Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand

Number of pages: 62 Posted: 02 Apr 2021 Last Revised: 07 May 2023
Kyeongbin Kim and Daniel McCarthy
Emory University - Department of Marketing and Emory University - Department of Marketing
Downloads 1,558 (20,084)

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micromobility, sharing economy, electric scooters

7.

Initial Public Offerings: Dealing with the Disclosure Dilemma

Number of pages: 22 Posted: 05 Oct 2021 Last Revised: 30 Mar 2022
Aswath Damodaran, Daniel McCarthy and Maxime C. Cohen
New York University - Stern School of Business, Emory University - Department of Marketing and Desautels Faculty of Management, McGill University
Downloads 1,271 (27,272)

Abstract:

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disclosure, customer metrics, initial public offerings

8.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 1,254 (27,786)

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

9.

Assessing the Role of Customer Equity in Corporate Valuation: A Review and a Path Forward

Number of pages: 54 Posted: 07 Feb 2020
Daniel McCarthy and Fernando Pereda
Emory University - Department of Marketing and International Finance Corporation
Downloads 874 (46,328)

Abstract:

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customer lifetime value, customer equity, shareholder value, valuation

10.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018 Last Revised: 26 Dec 2020
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 472 (102,249)

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Pareto rule, customer concentration, empirical generalization

11.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 134 (353,673)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

12.

Did Recent Platform Mergers Reduce Competition? Descriptive Analyses of 6 Platform Mergers

Number of pages: 21
Daniel McCarthy and Kenneth C. Wilbur
Emory University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1

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Antitrust, Platforms, Mergers