Daniel McCarthy

Emory University - Department of Marketing

Assistant Professor

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 682

SSRN RANKINGS

Top 682

in Total Papers Downloads

58,732

SSRN CITATIONS
Rank 30,351

SSRN RANKINGS

Top 30,351

in Total Papers Citations

34

CROSSREF CITATIONS

3

Scholarly Papers (15)

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 30,318 (147)
Citation 7

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 12,618 (709)
Citation 5

Abstract:

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customer lifetime value; customer equity; valuation; unit economics

3.

Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19

Marketing Science, 42(5), 839-852
Number of pages: 76 Posted: 29 Apr 2021 Last Revised: 13 Apr 2024
Shin Oblander and Daniel McCarthy
Columbia University - Columbia Business School, Marketing and Emory University - Department of Marketing
Downloads 3,837 (5,460)

Abstract:

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customer relationship management; COVID-19; age-period-cohort model; persistence; causal inference; forecasting

4.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 2,263 (12,745)
Citation 4

Abstract:

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

5.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Marketing Science, 40(3), 459-480
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 13 Dec 2022
Daniel McCarthy and Shin Oblander
Emory University - Department of Marketing and Columbia University - Columbia Business School, Marketing
Downloads 1,833 (17,790)
Citation 2

Abstract:

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data fusion; selection correction; customer relationship management; marketing-finance interface

6.

Wheels to Meals: Measuring the Impact of Micromobility on Restaurant Demand

Number of pages: 62 Posted: 02 Apr 2021 Last Revised: 07 May 2023
Kyeongbin Kim and Daniel McCarthy
Emory University - Department of Marketing and Emory University - Department of Marketing
Downloads 1,699 (19,984)

Abstract:

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micromobility, sharing economy, electric scooters

7.

Initial Public Offerings: Dealing with the Disclosure Dilemma

Number of pages: 22 Posted: 05 Oct 2021 Last Revised: 30 Mar 2022
Aswath Damodaran, Daniel McCarthy and Maxime C. Cohen
New York University - Stern School of Business, Emory University - Department of Marketing and Desautels Faculty of Management, McGill University
Downloads 1,374 (27,552)

Abstract:

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disclosure, customer metrics, initial public offerings

8.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 1,310 (29,552)

Abstract:

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

9.

The Declining Churn Fallacy over the Product Lifecycle

Number of pages: 55 Posted: 12 Mar 2024
Daniel McCarthy, Barak Libai and Verena Schoenmueller
Emory University - Department of Marketing, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and ESADE Business School
Downloads 1,032 (41,665)

Abstract:

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churn, cohort analysis, subscription, product lifecycle, product-market fit

10.

Assessing the Role of Customer Equity in Corporate Valuation: A Review and a Path Forward

Number of pages: 54 Posted: 07 Feb 2020
Daniel McCarthy and Fernando Pereda
Emory University - Department of Marketing and International Finance Corporation
Downloads 952 (46,622)

Abstract:

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customer lifetime value, customer equity, shareholder value, valuation

Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency *

Number of pages: 39 Posted: 05 Feb 2024
Northwestern University - Kellogg School of Management, Columbia University, University of California, Los Angeles (UCLA) - Anderson School of Management, Emory University - Department of Marketing and University of Hamburg
Downloads 646 (77,086)

Abstract:

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Privacy Regulation, Advertising, App Tracking Transparency

12.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018 Last Revised: 26 Dec 2020
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 555 (94,456)

Abstract:

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Pareto rule, customer concentration, empirical generalization

13.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 174 (320,686)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

14.

Did Recent Platform Mergers Reduce Competition? Descriptive Analyses of 6 Platform Mergers

Number of pages: 20 Posted: 26 Oct 2023
Daniel McCarthy and Kenneth C. Wilbur
Emory University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 111 (461,378)

Abstract:

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Antitrust, Platforms, Mergers

15.

Online Gambling Policy Effects on Tax Revenue and Irresponsible Gambling

Number of pages: 47 Posted: 10 Jun 2024
Wayne Taylor, Daniel McCarthy and Kenneth C. Wilbur
Southern Methodist University (SMU) - Marketing Department, Emory University - Department of Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 10 (1,066,282)

Abstract:

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Digitization, Gambling, Generalized Synthetic Control, Online Casino Gaming, Online Sports Betting, Quasi-Experiments