Daniel McCarthy

Emory University - Department of Marketing

Assistant Professor

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 1,015

in Total Papers Downloads

24,841

CITATIONS

6

Scholarly Papers (7)

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 15,582 (193)
Citation 2

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 6,594 (924)
Citation 2

Abstract:

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customer lifetime value; customer equity; valuation; unit economics

3.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,405 (12,796)
Citation 1

Abstract:

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

4.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 777 (30,762)

Abstract:

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

5.

Leveraging Scalable Data Fusion to Enhance Customer Base Predictions

Number of pages: 54 Posted: 11 Apr 2019 Last Revised: 24 Jul 2019
Daniel McCarthy and Elliot Shin Oblander
Emory University - Department of Marketing and Columbia Business School
Downloads 304 (98,748)

Abstract:

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data fusion; missing data; customer acquisition; customer retention; marketing-finance

6.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 133 (214,350)

Abstract:

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Pareto rule, customer concentration, empirical generalization

7.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 46 (400,069)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD