Elena Zheleva

University of Illinois at Chicago

Assistant Professor

1200 W Harrison St

Chicago, IL 60607

United States

http://www.cs.uic.edu/~elena

  • University of Illinois at Chicago

SCHOLARLY PAPERS

3

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2

Scholarly Papers (3)

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1.

Creating Social Contagion Through Firm Mediated Message Design: Evidence from a Randomized Field Experiment

Robert H. Smith School Research Paper No. RHS 2543864
Number of pages: 72 Posted: 31 Dec 2014 Last Revised: 10 Oct 2019
Tianshu Sun, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 424 (71,737)
Citation 2

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Randomized Field Experiment, Social Contagion, Online Word-of-Mouth, Observational Learning, Referrals

2.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

Number of pages: 35 Posted: 13 Jun 2017
Tianshu Sun, Lanfei Shi, Siva Viswanathan and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland, Robert H. Smith School of Business, Students, University of Maryland - Robert H. Smith School of Business and University of Illinois at Chicago
Downloads 309 (102,703)
Citation 1

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Mobile App, Induced Adoption, Sorting, Randomized Field Experiment, Local Average Treatment Effect

3.

Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments

Number of pages: 46 Posted: 05 Jan 2018 Last Revised: 16 Dec 2019
Tianshu Sun, Siva Viswanathan, Ni Huang and Elena Zheleva
University of Southern California - Marshall School of Business, University of Maryland - Robert H. Smith School of Business, Arizona State University (ASU) - W.P. Carey School of Business and University of Illinois at Chicago
Downloads 134 (225,981)

Abstract:

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social sharing, incentive design, social promotion, randomized field experiment, online experiments