Rico Piehler

University of Bremen

Universitaetsallee GW I

Bremen, D-28334

Germany

SCHOLARLY PAPERS

2

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2

CITATIONS

0

Scholarly Papers (2)

1.

Employees’ Brand Understanding, Brand Commitment, and Brand Citizenship Behaviour: A Closer Look at the Relationships Among Construct Dimensions

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 18 Posted: 16 May 2018
Rico Piehler
University of Bremen
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Abstract:

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Internal brand management, Employees, Brand understanding, Brand commitment, Brand citizenship behaviour

2.

Internal Brand Management: Introduction to the Special Issue and Directions for Future Research

Journal of Brand Management, Vol. 25, Issue 3, 2018
Number of pages: 5 Posted: 16 May 2018
Rico Piehler, Debra Grace and Christoph Burmann
University of Bremen, Griffith University - Griffith Business School and University of Bremen
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Abstract:

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Internal brand management, Employees, Research directions