Khalid Shaikh

Bahria University

Pakistan

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Scholarly Papers (1)

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An Empirical Investigation to the Factors Influencing Buying Decision of Luxury Goods: A Study of Y Generation

Global Management Journal for Academic & Corporate Studies, Volume 4, Number 2, 2014 ISSN: 2219-6145
Number of pages: 11 Posted: 07 Jan 2015
Nawaz Ahmad, Muhammad Ashraf and Khalid Shaikh
RTS (Research, Trainings, and Solutions), Indus University Karachi and Bahria University
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Abstract:

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Luxury goods, expensive brands, purchase decision criteria, Y Generation, Motivational Values