Pradeep Bhardwaj

University of Central Florida - Department of Marketing

FL

United States

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Scholarly Papers (1)

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Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Ram Bala, Pradeep Bhardwaj and Pradeep K. Chintagunta
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
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Abstract:

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product recalls, category effects, competition, sales effort