Chencheng Fang

Tong Ji University

1239 Siping Road

Shanghai, 200092

China

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Scholarly Papers (1)

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Redemption, Exposure, and Spillover Effects of Electronic Coupons: An Empirical Analysis

Number of pages: 52 Posted: 14 Jun 2018 Last Revised: 13 Aug 2020
Chencheng Fang, Yuliang Oliver Yao and Jiantong Zhang
Tong Ji University, Lehigh University and Tong Ji University
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Abstract:

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Electronic Coupons, Exposure Effect, Redemption, Spillover Effect, Field Experiment