Cathy L. Yang

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 29,494

SSRN RANKINGS

Top 29,494

in Total Papers Downloads

1,980

SSRN CITATIONS

6

CROSSREF CITATIONS

3

Scholarly Papers (5)

1.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
Cornell University - Cornell University, Samuel Curtis Johnson Graduate School of Management, Department of Marketing, Students, HEC Paris - Marketing, affiliation not provided to SSRN and INSEAD - Marketing
Downloads 1,349 (17,300)
Citation 3

Abstract:

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Crowdfunding, Entrepreneurship, Innovation

2.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 295 (124,459)
Citation 4

Abstract:

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Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

3.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 190 (191,175)
Citation 1

Abstract:

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incentive alignment, choice experiments, preference measurement, eye tracking

4.

Scaling Human Effort in Idea Screening and Content Evaluation

INSEAD Working Paper No. 2020/42/MKT, HEC Paris Research Paper No. MKG-2020-1384
Number of pages: 61 Posted: 18 Sep 2020 Last Revised: 22 Jan 2021
Pavel Kireyev, Artem Timoshenko and Cathy L. Yang
INSEAD, Kellogg School of Management, Northwestern University and HEC Paris - Marketing
Downloads 82 (359,691)

Abstract:

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Crowdsourcing, Innovation, Content Evaluation, Wisdom of Crowds, Machine Learning

5.

Target Search in Product Displays: A Visual Crowding Perspective

HEC Paris Research Paper No. MKG-2020-1370
Number of pages: 53 Posted: 14 Apr 2020 Last Revised: 07 Jul 2020
Ana Scekic, Selin Atalay, Cathy L. Yang and Peter Ebbes
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance and Management, HEC Paris - Marketing and HEC Paris - Marketing
Downloads 64 (412,873)

Abstract:

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Visual Search, Visual Crowding, Product Display, Target Visual Crowdedness, Eye Tracking