Cathy L. Yang

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 28,279

in Total Papers Downloads

1,697

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
INSEAD, HEC Paris - Marketing, Deakin University - Faculty of Business and Law and INSEAD - Marketing
Downloads 1,251 (16,133)
Citation 2

Abstract:

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Crowdfunding, Entrepreneurship, Innovation

2.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 274 (115,346)
Citation 1

Abstract:

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Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

3.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 172 (180,406)

Abstract:

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incentive alignment, choice experiments, preference measurement, eye tracking